Workshops
Adding the optional workshop ticket to your summit registration gives you access to both the morning and afternoon sessions.
These are working sessions, not lectures. The NextAfter team will guide the conversation, but the real value comes from learning alongside other fundraisers who are facing the same challenges and sharing what is working across different organizations.
You’ll dig into real fundraising problems, learn how to spot friction and opportunities others miss, figure out what matters most, and leave with practical ideas you can apply right away.
Bring what you want to improve. Leave with a plan to make it better.
Agenda
Workshop
Optimization Masterclass
- Tuesday, September 22
- 8:00 AM–12:00 PM
More Info
What if you could pressure-test your next fundraising appeal, donation page, or campaign before it goes live — not just with experts, but with a room full of experienced fundraisers facing the same challenges you are?
In this highly interactive, half-day workshop, the NextAfter team will work directly with participants to evaluate and optimize real fundraising assets, including websites, donation forms, emails, value propositions, ad copy, and campaigns. Attendees are encouraged to bring live projects and current challenges to the session.
More than a traditional critique, this workshop is designed as a collaborative learning experience. Guided by the NextAfter team, participants will gain insight not only from proven optimization principles but also from the collective experience of fellow nonprofit marketers and fundraisers.
Over the course of four hours, attendees will learn how to identify friction points, uncover opportunities for improvement, prioritize testing ideas, and develop a practical optimization roadmap they can apply immediately.
Whether you’re looking to improve conversion rates, sharpen messaging, or strengthen donor response, this workshop will equip you with actionable feedback and fresh perspective to take back to your organization.
Workshop
Research Exploration: The True Lifetime Value of an Email Address
- Tuesday, September 22
- 1:00 PM–4:00 PM
More Info
In this research-focused session, we’ll explore new findings that challenge conventional thinking about email acquisition, donor conversion, and long-term value creation.
Drawing from the latest data and analysis, this workshop examines how email subscribers convert into donors over time, how long that journey typically takes, and the lifetime value associated with those supporters. Attendees will gain insight into downstream conversion trends, revenue benchmarks, ROI performance, and how acquisition investments connect to sustained donor value.
This session is designed for nonprofit leaders and marketers responsible for audience growth, fundraising performance, and digital strategy. Participants will leave with a clearer understanding of how to evaluate the true impact of their email program and make more informed decisions about acquisition and retention investments.
If you’re looking to better understand the long-term economics of digital fundraising, this session will provide the research, benchmarks, and strategic context to help guide your next move.
