Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.
This 6-session course will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.
During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.
Workshop sessions include:
- The email envelope (senders and subject lines)
- Writing and designing the email body
- Crafting your email’s landing page
What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments.
By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.