THE AGENDA

Monday, Sept. 23: Pre-Summit Email Workshop

Pre-Summit Email Fundraising Optimization Workshop & Certification Training (separate registration required)

9:00 AM - 5:00 PMStudio Loft (Connected to the Ellie Caulkins Opera House)Tim Kachuriak & Brady Josephson

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 6-session course will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.

During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Workshop sessions include:

  • The email envelope (senders and subject lines)
  • Writing and designing the email body
  • Crafting your email’s landing page

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments.

By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.

Registration & Networking

9am - 9:15amStudio Loft (Connected to the Ellie Caulkins Opera House)Continental Breakfast

Come on in, get checked in, get your workbook, and find a spot to camp out for the day. You’ll have time to get a light breakfast, meet some new folks, and get ready for a day full of new learnings, test ideas, email fundraising insights, and more.

Morning Workshop Sessions

9:15am - 12pmStudio Loft (Connected to the Ellie Caulkins Opera House)

During the morning sessions, we’ll cover topics including:

  • Intro to Email Fundraising
  • Understanding the Value Proposition
  • The Email Envelope

We’ll be sure to take leave room for plenty of Q&A as well as breaks to rest your brain and stretch your legs.

Lunch & Networking

12pm - 1pmStudio Loft (Connected to the Ellie Caulkins Opera House)

Lunch will be provided for all workshop attendees. You’ll have a chance to rest your brain from an intense morning of training, network with other marketers and fundraisers like yourself, and even start putting into practice some of the new skills and ideas you’re learning.

Afternoon Workshop Sessions

1pm - 4pmStudio Loft (Connected to the Ellie Caulkins Opera House)

During the afternoon sessions, we’ll cover topics including:

  • The Email Body
  • The Email Landing Page
  • Email Acquisition

We’ll wrap up these sessions with some time to ask questions and get answers before the certification exam.

Email Fundraising Certification Exam

4pm - 5pmStudio Loft (Connected to the Ellie Caulkins Opera House)

The workshop will culminate in a 50 question certification exam. Don’t worry! We’ll do everything we can to ensure that you pass. And if you don’t pass right away, you’ll be able to study up, get coaching from one our optimization experts, and re-take the exam.

Monday, Sept. 23: Early Registration & Networking Party

Networking Party with Live Music and Loads of Fun at the Denver Zoo

6:00 PM - 9:30 PM2300 Steele StPre-Summit Party @ Denver Zoo

 

Kick off the 2019 NIO Summit with a wild party at the Denver Zoo. We’ll provide appetizers, drinks, and refreshments while you meet new friends, enjoy exclusive animal showings and exhibits, and embark on a zoo-wide scavenger hunt with fellow nonprofit marketers and fundraisers. And to set the mood, we’ll enjoy some live music and dancing with the So What Brothers, one of Denver’s finest party bands.

Don’t miss out! This is the best way to start get your 2019 NIO Summit experience off to a rocking start.

6:00 PM – 7:40 PM — Food, Drinks, Networking & Scavenger Hunt – Meet some new friends and earn some swag cash!

7:40 PM – 8:00 PM — Elephant Exhibition

8:00 PM – 9:00 PM — Dancing with the So What Brothers, Caricature Artist, VW Photo Booth, Food & Drinks

Transportation buses will run a circuit between the Ellie Caulkins Opera House, The Aloft Hotel, The Magnolia Hotel and the Denver Zoo from 5:30pm until 9:30pm.

 

 

Tues, Sept. 24: Summit Day 1 & NIO Summit Party

Registration, Breakfast & Networking

8:00 AM - 9:00 AMThe Ellie Caulkins Opera HouseMain Lobby & Expo Area

Come on in, get checked in, grab some grub and get ready two kick off two action-packed days of learning, networking and fun-filled activities.

NIO Summit Intro

9:00 AM - 9:05 AMMain StageEllie Caulkins Opera House

Make sure you’re in your seat and ready to go as we kick off the 2019 NIO Summit in style!

Speaking Session: Getting People to Care

9:05 AM - 9:35 AMMain StageTim Kachuriak

For the past decade, NextAfter founder and Chief Innovation & Optimization Officer, Tim Kachuriak, has been obsessed with trying to answer a single question: why do people give?  This obsession has led to reams of original research and over 1,500 published experiments.  All this research and experimentation has resulted in a simple—yet profound—discovery: the secret to getting more people to give lies first in getting them to care.

Through this fast-paced, information-packed opening session full of case studies, Tim will illustrate how you can apply a methodology called “care alignment” to radically increase your fundraising performance.

Opening Announcements

9:35 AM -9:55 AMMain StageJeff Giddens & Courtney Gaines

Speaking Session: Beyond Google - How To Attract Relevant Traffic Through Diverse Channels

9:55 AM - 10:25 AMMain StageRoss Simmonds

Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets lasts forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it’s becoming important for marketers to embrace a diverse set of channels for traffic and attention.

In Ross’ session, you’ll learn:

What organizations can do to spread their story beyond SEO and SEM.
How orgnizations can leverage communities and other networks to drive consistent traffic.
The importance of diverse channels, based on research and data.
Real-life examples of what happens when you embrace a more diverse content approach.

Morning Break

10:30 AM - 11:10 AMMain Lobby & Expo AreaChambers Grant Salon (Downstairs)

Coffee & Refreshments – Main Lobby & Expo Area / Chambers Grant Salon (Downstairs)

Vendor Exhibit Area – Main Lobby & Expo Area

Live Optimization Station – Main Lobby & Expo Area

Birds of a Feather (CDOs) – Main Lobby & Expo Area

Media Center & Speaker Q&A – Chambers Grant Salon (Downstairs)

Innovation Showcase – Chambers Grant Salon (Downstairs)

Innovation Showcase by iDonate: Unlock Giving with Great Giving Experiences

10:40 AM - 11:05 AMChambers Grant Salon (Downstairs)Ray Gary

Quick Tip: Kindful

11:10 AM - 11:20 AMMain StageKindful

Speaking Session: Holistic Digital Marketing - Where Brand, Marketing and Fundraising Connect

11:20 AM - 11:50 AMMain StageJoshua Tijerina

Who are we? What is our mission? Does fundraising trump marketing? What is the ROI of Marketing?

Almost every organization has a disconnect between communications and fundraising, and somewhere in between is this amorphous idea of a brand identity. These three elements so not need to be disconnected or in conflict! When brand, marketing and fundraising work together, your organization – and your donors – will benefit!

Fundraising Magic: Conjuring an Email Offer Out of Thin Air

11:50 AM - 12:05 AMMain StageNathan Hill

The realm of email acquisition can be clouded in mystery for those that have never created an email offer before. Doesn’t it take a ton of time, effort, creative talent, money, and people to create an offer that’s effective for acquiring new emails?

In this fast-paced session, you’re invited behind the curtain to see exactly how to create an effective email offer out of seemingly nothing–just like magic.

Speaking Session: Don't Hit Send! Your Essential Copywriting Checklist of Persuasion

12:05 PM - 12:40 PMMain StageAmy Harrison

Writing persuasive copy is hard. There are so many different elements to consider from your headline to call-to-action. But there are practical processes and techniques you can use to write faster, more persuasive copy no matter what the medium.

Whether you’re writing a fund-raising email, or designing a donation landing page, you can boost your chances of getting a ‘yes!’ with this copywriting checklist of persuasion. In this practical talk, Amy shares her own copywriting process refined from more than a decade of writing client copy. You’ll leave with a system you can use again and again to engage donors and attract support to your cause.

Lunch & Networking

12:40 PM - 1:40 PMDining AreaThe Galleria (Outdoor Breezeway)

Lunch – The Galleria (Outdoor Breezeway)

Vendor Exhibit Area – Main Lobby & Expo Area

Live Optimization Station – Main Lobby & Expo Area

Media Center & Speaker Q&A – Chambers Grant Salon (Downstairs)

Innovation Showcase – The Galleria (Outdoor Breezeway)

Quick Tip from Virtuous: 3 Mindsets Your Nonprofit Should Adopt To Grow in 2020 & Beyond

1:40 PM - 1:50 PMMain StageGabe Cooper

We’re in the midst of a generosity crisis. 

Each year, nonprofits lose more than half of their donors and over 75% of new donors. And, more charities are struggling to raise support from everyday givers who provide sustained revenue, volunteerism, and advocacy for the cause. 

What should your nonprofit do? In this quick tip session, Gabe will share 3 mindsets your nonprofit should adopt now to help you thrive in 2020 and beyond.

Speaking Session: Proving SEO Success in 2019 and Beyond

1:50 PM - 2:20 PMMain StageDana DiTomaso

In the past it’s been easy to prove that SEO is working — you wave your magic SEO wand, you get more traffic from search engines, and you print out a report! Unfortunately the times are changing. Now Google wants to keep you on Google as long as possible.

If people can learn about your organization without ever visiting your website, how can you prove that your magic SEO wand is still working? In this talk, Dana will show you how to report on SEO success by using more than just traffic numbers.

Research Study: Keeping Your Donors - Why They Come Back, When They Come Back and What To Do When They Come Back

2:20 PM - 2:50 PMMain StageScot Chisholm & Brady Josephson

Your organization is most likely losing more donors than you are gaining. Each year. And you don’t need to be a data scientist to know that’s not good. So what can you do about it? You can try and find out why people don’t come back and try to prevent that or understand why people come back and try to do more of that. This session will highlight each strategy using insights from 15,000+ Classy campaigns, 1 million transactions, and cultivation strategies of 159 nonprofits.

In this session, you’ll learn:

  • What return actions supporters are taking, and when, after they make a one-time gift from becoming a recurring donor to running a peer-to-peer fundraiser
  • Tips and strategies to retain and reactivate your supporters
  • What nonprofits are doing to welcome and communicate to new email subscribers and donors in their first 45 days — good and bad — and how you can make the most of this critical period

Afternoon Break

2:50 PM - 3:30 PMMain Lobby & Expo AreaChambers Grant Salon (Downstairs)

Coffee & Refreshments – Main Lobby & Expo Area / Chambers Grant Salon (Downstairs)

Vendor Exhibit Area – Main Lobby & Expo Area

Live Optimization Station – Main Lobby & Expo Area

Birds of a Feather (Data Scientists) – Main Lobby & Expo Area

Media Center & Speaker Q&A – Chambers Grant Salon (Downstairs)

Innovation Showcase – Chambers Grant Salon (Downstairs)

Innovation Showcase from Virtuous: Responsive Fundraising - A Re-Imagined Approach Your Nonprofit Can Adopt To Build Lasting Relationships With Today’s Donor

3:00 PM - 3:25 PMChambers Grant Salon (Downstairs)Gabe Cooper

Today’s donor lives in a world of personalized experiences. Brands across industries are tapping technology and customer insights to deliver personalized experiences that build trust and drive up engagement. Yet, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass engagement to 95% of donors and reserve personal, two-way relationships for a select few. 

In this session, we address this growing disconnect between donor expectations and nonprofit models and showcase a reimagined approach that will help you close the gap

You’ll leave this session with:

  • An understanding of shifting donor preferences and what this means for your nonprofit and fundraising in 2020 and beyond. 
  • A reimagined playbook designed to help you build lasting relationships with all your donors, and grow impact.
  • Examples of how Virtuous equips nonprofits to personalize donor journeys, grow generosity, and do more good.

Quick Tip from Philanthropy Daily / American Philanthropic: Identity, Belongingness, and the Craft of Fundraising

3:30 PM - 3:40 PMMain StageJeremy Beer

In his presentation, Jeremy Beer, principal partner of American Philanthropic, will discuss the connection between the most fundamental human needs and fundraising. Building on the best social science research on what drives human behavior, Jeremy will discuss the key tools fundraisers need to employ in order to tap into those drives, as well as those extant theories of fundraising that need to be revised or discarded in light of what we know about human nature.

Speaking Session: Relationship Fundraising 3.0 - Using Philanthropic Psychology To Double Giving

3:40 PM - 4:10 PMMain StageAdrian Sargeant

In this session we’ll explore the science of how human beings form relationships and explore the implications for how we might form better relationships with our donors. We’ll also see what lessons can be learned from the related field of relationship marketing and the building of customer relationships in the for-profit sector. The session will then examine the results of a major new research project mapping how donors actually experience relationships and how an understanding of the psychology of wellbeing can massively improve how good people feel about themselves when they give and literally double giving as a consequence.

Fundraising Magic: Voila! 5 Tricks You Can Perform Right Now to Optimize Your Facebook Ads

4:10 PM - 4:25 PMMain StageAllison Jones

Speaking Session: Convinced! How to Prove Your Competence & Win People Over

4:25 PM - 4:55 PMMain StageJack Nasher

Competence does not speak for itself! You can’t simply display it; you have to draw people’s attention to it. Jack Nasher offers effective, proven techniques to convince others that you are talented, trustworthy, and yes, even brilliant.

Day 1 Wrap-Up & Announcements

4:55 PM - 5:00 PMMain StageJeff Giddens & Courtney Gaines

Cocktail Hour & Networking

5:00 PM - 6:00 PMMain Lobby & Expo AreaDrinks, Appetizers and Socializing

Grab & drink and some snacks and get to know some more of your fundraising colleagues. This is a great time to explore vendor solutions, relax and make some new friends.

Fun & Games

6:00 PM - 8:00 PMThe Galleria (Outdoor Breezeway)Are you a carnival game superstar?

Step right up!

What better way to relax at the end of the day than trying your hand at some carnival games and other fun activities?

We’ll have the outdoor breezeway stocked with games of all types along with food and drinks that will take you back to your days of exploring the carnival midway. You can take on some of your new friends in big battleship or try your hand at flying chickens. No matter what, you’re bound to have a laugh or two.

Don’t be shy…the more you interact, the more swag cash you’ll earn to purchase some of the coolest swag you’ve ever seen.

6:00 pm to 8:00 pm in the Galleria Breezeway

The Official NIO Summit Party

8:00 PM - 11:00 PMThe Chambers Grant Salon (Downstairs)Party Like It's 1999 with Paizley Park!

Dust off your dancing shoes, break out your best purple attire and get ready to have a blast!

You won’t want to miss the official NIO Summit Party. You’ll get to “Party Like It’s 1999” with an open bar and Paizley Park, Denver’s top-rated Prince tribute band.

The festivities will kick off at 8:00 PM in the Chambers Grant Salon. Come decked out and ready to meet some new friends while we take a trip down memory lane. If you’ve got some slick moves, it might just be worth some extra swag cash. Can you make it (purple) rain?

See you there!

8:00 pm to 11:00 pm in the Chambers Grant Salon

Wed, Sept. 25: Summit Day 2

Breakfast & Networking

8:00 AM - 9:00 AMThe Ellie Caulkins Opera HouseMain Lobby & Expo Area

Rise and shine! It’s time to start your 2nd day of NIO Summit sessions. Come on over to The Ellie to get your coffee, grab a bite to eat, and find the best seat in the house for a packed day of more speakers, learnings, and insights.

Good Morning and Welcome Back

9:00 AM - 9:25 AMMain StageJeff Giddens & Courtney Gaines

The past two years, we’ve kicked off day 2 with a little competition – the winners of which have walked away with sizeable donations to the nonprofit of their choosing. Make sure to be on time to see what surprises we have in store for you this year.

Speaking Session: Your Brain Is Lying To You - Become A Better Marketer By Overcoming Confirmation Bias

9:25 AM - 9:55 AMMain StageMichael Aagaard

Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favoring information that confirms your worldview is extremely common human behavior. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

During this session you’ll learn:

  • The facts about confirmation bias and why it is such a dangerous pitfall for marketers
  • A framework for becoming aware of and overcoming your own confirmation bias
  • Hands-on techniques for cutting through the clutter and getting information rather than confirmation

Case Study: Lead Generation Via Integrated Paid and Organic Social Media Campaigns

9:55 AM - 10:25 AMMain StageGrainne Callan & Pascuale Gentile

Join Grainne and Pasquale and they unveil the tips and tricks Greenpeace uses to generate leads via paid and organic social media campaigns.

Morning Break

10:30 AM - 11:10 AMMain Lobby & Expo AreaChambers Grant Salon (Downstairs)

Coffee & Refreshments – Main Lobby & Expo Area / Chambers Grant Salon (Downstairs)

Vendor Exhibit Area – Main Lobby & Expo Area

Live Optimization Station – Main Lobby & Expo Area

Birds of a Feather (Email Managers) – Main Lobby & Expo Area

Media Center & Speaker Q&A – Chambers Grant Salon (Downstairs)

Innovation Showcase – Chambers Grant Salon (Downstairs)

Innovation Showcase: ActiveEngagement

10:40 AM - 11:05 AMChambers Grant Salon (Downstairs)Brian Davis

Quick Tip: iDonate

11:10 AM - 11:20 AMMain StageRay Gary, CEO at iDonate

Speaking Session: Get More Online Donations - 3 Reasons Your Main Donation Page Should Emulate Chinese Takeout

11:20 AM - 11:50 AMMain StageJeff Giddens

Most fundraisers assume that someone visiting their main donation page has already decided to give. And to an extent, they are right! Few visitors accidentally land on your main donation page – they often have to click through at least one other page to find it.

So why do our main donation pages suffer from such low conversion rates? How is it that well-intending people arrive, and then leave, without donating?

Is it something we are saying? Or something we are not saying?

A deep analysis of hundreds of statistically significant online donation page experiments has revealed that our main donation pages are lacking something significant, much of which can be addressed from elements found in something just as surprising: the Chinese takeout experience.

In this session, Jon Powell, Sr. Director, Research and Education, will show you three research-driven reasons why your main online donation page should take after said experience, how to make these adjustments (and more) on your main donation page so you can maximize the greatest possible generosity from those considering a gift to your organization.

Fundraising Magic: The Response Rate Illusion and the New Metric for Email Campaigns

11:50 AM - 12:05 PMMain StageCourtney Gaines

Every data-savvy email marketer knows the Response Rate of their campaigns. Or do we? If we look at the following definition of “respond”, it makes one wonder:

re·spond
/rəˈspänd/
verb
1.
say something in reply.
synonyms: answer, reply to, say something in response to

Is what we are measuring really a Response Rate? Probably not. In fact, most email marketers are scared to death of replies. Replies mean that we have to actually carry on a conversation with someone. And if we don’t, we risk shedding light on an ugly truth…we’re not in this for a relationship, we’re in this for some sort of conversion metric…more donations, more survey responses, more form fills. So we optimize AGAINST an actual response and in favor of some sort of organization-centric conversion.

But don’t we also innately understand that someone we have a personal relationship with is MUCH more likely be interested and motivated to be involved with us in a meaningful way?

So here’s a thought. What if we started to optimize for the Conversation Rate? What if we actually planned for having meaningful dialogue with our supporters instead of considering replies to be a nuisance we have to find a way to deal with?

In this session, Jeff Giddens will show you some of our initial findings in this area and challenge the way you think about your email campaigns.

Losing Tests Can Be Winners Too - How to Value and Learn from a Losing Experiment

12:05 PM - 12:35 PMMain StageEric Allen

Let’s face it, in experimentation, there’s no such thing as batting 1.000. In fact, most experienced A/B testers know that a winning record is extremely hard to come by, especially as your program matures. Some of these lessons can be expensive both monetarily and in opportunity cost. In this session, we’ll explore some of the upsides of losing tests, including how to gain valuable insights from a loss and bring others around to the long-term benefits of losing.

Lunch & Networking

12:40 PM - 1:40 PMDining AreaThe Galleria (Outdoor Breezeway)

Lunch – The Galleria (Outdoor Breezeway)

Vendor Exhibit Area – Main Lobby & Expo Area

Live Optimization Station – Main Lobby & Expo Area

Media Center & Speaker Q&A – Chambers Grant Salon (Downstairs)

Innovation Showcase – The Galleria (Outdoor Breezeway)

Quick Tip from Kerux Group & Nielsen

1:40 PM - 1:50 PMMain StageIvan Leon & Stacie de Armas

Speaking Session: The ONE Google Analytics Report Every Nonprofit Needs

1:50 PM - 2:20 PMMain StageChris Mercer

Knowing which traffic sources result in more donors (and which don’t) isn’t always easy. Fortunately, with just a few simple tweaks you’ll soon be using just ONE Google Analytics report to find out exactly which traffic sources you should be using, when in your donor journey you should be using them, and what results you should expect from them.

Speaking Session: The PICA Protocol™ - Your Practical Prescription for Healthy, Actionable Data Storytelling

2:20 PM - 2:50 PMMain StageLea Pica

Are your data visualizations inspiring action or obscuring your valuable insights? If your stakeholders are falling asleep instead of singing your praises, you may not have the tools to deliver data stories in an actionable way. This session will empower you with a powerful, proprietary data storytelling methodology that informs decisions, sparks ideas, inspires action, and makes YOU indispensable.

If you’re ready for your valuable optimization insights to get noticed and acted upon, this is the talk for you. After this session, you’ll be able to:

  • Leverage keywords to determine the objective of your visualization
  • Ask five foolproof questions for powerfully framing your important insights
  • Provide enough contextual information to ensure you’re telling the whole story
  • Design your visuals with brain-friendly aesthetic best practices

Afternoon Break

2:50 PM - 3:30 PMMain Lobby & Expo AreaChambers Grant Salon (Downstairs)

Coffee & Refreshments – Main Lobby & Expo Area / Chambers Grant Salon (Downstairs)

Vendor Exhibit Area – Main Lobby & Expo Area

Live Optimization Station – Main Lobby & Expo Area

Birds of a Feather (Fundraising Agencies) – Main Lobby & Expo Area

Media Center & Speaker Q&A – Chambers Grant Salon (Downstairs)

Innovation Showcase – Chambers Grant Salon (Downstairs)

Innovation Showcase: Network for Good

3:00 PM - 3:25 PMChamber Grant SalonNetwork for Good

Quick Tip: funraise

3:30 PM - 3:40 PMMain StageJustin Wheeler, funraise

Case Study Session: SickKids VS Apathy - A Transformational Shift in Brand Strategy To Attract New Audiences and Drive New Levels of Giving

3:40 PM - 4:10 PMMain StageLori Davison & Daniel Shearer

This will be a 30 minute Case Study detailing the development of a category-busting brand strategy for Toronto’s The Hospital for Sick Children (SickKids) which was designed and executed in order to achieve an audacious fundraising goal.

The case study provides clear insight into the rationale behind the strategic shift,  the barriers that were encountered and details of results in terms of brand metrics, social sentiment and fundraising achievements.

A key learning from this session will be insight into effective stakeholder relations and how collaboration breeds support and courage, even in the face of controversy.

Fundraising Magic: Abracadabra! 4 Metric Rabbits You Can (And Should) Pull Out of Your Hat

4:10 PM - 4:25 PMKevin Peters

Speaking Session: Pull the Goalie - Why a New Approach is Needed to Grow Generosity

4:25 PM - 4:55 PMMain StageBrady Josephson

Giving is, at best, stagnant and, at worst, declining in the hearts, minds, and wallets of people each and every year despite more data, tools, and interest than ever before. In short, we’re losing. And time is of the essence.

A new approach is needed if we are to truly unleash generosity and grow giving for your cause and our world. But this has nothing to do with how many emails you send, what your gift array is, and who you target on Facebook. It’s about your mindset. Your people. And your culture. In this challenging session, Brady will share stories, science, and studies to help you think about the real value of optimization and provide tips, ideas, and frameworks to help you foster a culture of innovation at your organization.

Networking & Farewells

5:00 PM - 5:30 PMMain Lobby & Expo AreaSee You Next Year!