The Agenda

Pre-Summit Workshops
Sept. 29

9  AM  –  5  PM

Choose between two online fundraising certification workshops:

  • Year-End Fundraising
  • Online Donor Acquisition Using Facebook

Pre-Summit Party
Sept. 29

7  PM  –  11  PM

Pre-Summit party with appetizers, drinks, good people, and good times.

NIO Summit Day 1
Sept. 30

9  AM  –  5  PM

The first full day of main conference sessions and events.

NIO Summit Day 2
Oct. 1

9  AM  –  5  PM

The second full day of main conference sessions and events.

Tuesday, Sept. 29: Pre-Summit Workshops

Year-End Fundraising for Online Fundraisers
  • 9 AM – 5 PM
  • Workshop Room 1
  • NextAfter Institute Certification Workshop

The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.

With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?

During this workshop, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments.

Online Donor Acquisition Using Facebook
  • 9 AM – 5 PM
  • Workshop Room 2
  • NextAfter Institute Certification Workshop

One of the greatest challenges of online fundraising is acquiring new donors. Even if you can target and identify your ideal audience well, very few “donate now” ads seem to produce significant results.

But over the past several years, we’ve tested and proven a new methodology for acquiring donors online using Facebook. And at the core, it relies on content marketing.

During this workshop, we’ll explore why traditional “donate now” advertising methods rarely work, and we’ll rely on research, testing, and case studies to equip you with a 4-step strategy to acquire new donors and revenue using Facebook.

Tuesday, Sept. 29: Pre-Summit Party

Attendees in the Exhibition Hall at NIO Summit
Pre-Summit Party
  • 7 PM – 11 PM
  • TBD
  • All NIO Attendees Are Welcome

The details of this year’s pre-summit party are still being determined. As soon as we know more, we’ll post the details here. One thing is for sure: this party will take you to a land of pure imagination.

You’ll also have plenty of opportunity to meet industry peers, reconnect with friends from past summits, enjoy appetizers and drinks, and relax before 2 packed days of learning.

Wednesday, Sept. 30: NIO Summit Day 1

NIO Summit Day 1
  • 9 AM – 5 PM
  • Main Stage
  • World-Renowned Marketing, Optimization, and Fundraising Experts

We’re still working on the official agenda for NIO Summit 2020. We’ll post more details here as soon as they come together.

During a day of NIO Summit, you can expect to hear from world-renowned experts in marketing, optimization, and fundraising. You’ll learn new ideas, tactics, and strategies that are based on research and data – and have the power to grow your fundraising revenue.

Thursday, Oct. 1: NIO Summit Day 2

Amy Harrison speaking at NIO Summit
NIO Summit Day 2
  • 9 AM – 5 PM
  • Main Stage
  • World-Renowned Marketing, Optimization, and Fundraising Experts

We’re still working on the official agenda for NIO Summit 2020. We’ll post more details here as soon as they come together.

During a day of NIO Summit, you can expect to hear from world-renowned experts in marketing, optimization, and fundraising. You’ll learn new ideas, tactics, and strategies that are based on research and data – and have the power to grow your fundraising revenue.

Not Sure if You Should Attend the NIO Summit?

See what the Nonprofit Innovation & Optimization Summit is all about by getting unlimited access to all of the sessions from NIO Summit 2019. By activating your free access, you’ll receive:

  • Access to 32 videos including main stage speakers, quick tips, and innovation showcase sessions
  • The slide decks for each main stage session
  • The official NIO Summit 2019 notes (via email) with highlights from each talk

Activate Your Free Access to the NIO Summit 2019 Videos