Email Workshop: Sept. 23, 2019

Email Fundraising Optimization Workshop & Certification Training

Monday, Sept. 23, 9am – 5pmStudio Loft (Connected to the Ellie Caulkins Opera House)Jon Powell

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 6-session course will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.

During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Workshop sessions include:

  • The email envelope (senders and subject lines)
  • Writing and designing the email body
  • Crafting your email’s landing page

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments.

By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.

Registration & Networking

9am - 9:15amStudio Loft (Connected to the Ellie Caulkins Opera House)

Come on in, get checked in, get your workbook, and find a spot to camp out for the day. You’ll have time to get a light breakfast, meet some new folks, and get ready for a day full of new learnings, test ideas, email fundraising insights, and more.

Morning Workshop Sessions

9:15am - 12pmStudio Loft (Connected to the Ellie Caulkins Opera House)

During the morning sessions, we’ll cover topics including:

  • Intro to Email Fundraising
  • Understanding the Value Proposition
  • The Email Envelope

We’ll be sure to take leave room for plenty of Q&A as well as breaks to rest your brain and stretch your legs.

Lunch & Networking

12pm - 1pmStudio Loft (Connected to the Ellie Caulkins Opera House)

Lunch will be provided for all workshop attendees. You’ll have a chance to rest your brain from an intense morning of training, network with other marketers and fundraisers like yourself, and even start putting into practice some of the new skills and ideas you’re learning.

Afternoon Workshop Sessions

1pm - 4pmStudio Loft (Connected to the Ellie Caulkins Opera House)

During the afternoon sessions, we’ll cover topics including:

  • The Email Body
  • The Email Landing Page
  • Email Acquisition

We’ll wrap up these sessions with some time to ask questions and get answers before the certification exam.

Email Fundraising Certification Exam

4pm - 5pmStudio Loft (Connected to the Ellie Caulkins Opera House)

The workshop will culminate in a 50 question certification exam. Don’t worry! We’ll do everything we can to ensure that you pass. And if you don’t pass right away, you’ll be able to study up, get coaching from one our optimization experts, and re-take the exam.

Pre-Summit Party: Sept. 23, 2019

Pre-Summit Party at the Denver Zoo

6:00 pm - 10:00 pm2300 Steele StPre-Summit Party @ Denver Zoo

Kick off the 2019 NIO Summit with a wild party at the Denver Zoo. We’ll provide appetizers, drinks, and refreshments while you meet new friends, enjoy exclusive animal showings and exhibits, and embark on a zoo-wide scavenger hunt with fellow nonprofit marketers and fundraisers.

*More details and information to follow.


Early Summit Check-In

6pm - 7pmDenver Zoo

NIO Summit Day 1: Sept. 24, 2019

Registration, Breakfast, & Networking

The Ellie Caulkins Opera House | Entrance and Exhibition HallRegistration Desk

Come on in, get checked in, grab some food, and meet some new faces, and connect with the sponsors and vendors in the exhibition area. Don’t be shy…the more you interact, the more tokens you’ll earn to purchase the coolest nonprofit swag you’ve ever seen.

Keynote Session

9am - 9:30amMain StageTim Kachuriak

Welcome and Housekeeping

9:30am -9:45amMain StageCourtney Gaines

Morning Sessions

9:45am - 12pmMain StageMore Speakers Coming Soon

Lunch & Networking

12pm - 1pmLunch Area (Outdoor Seating Available)Dining Area

Afternoon Sessions

1pm - 4:30pmMain StageMore Speakers Coming Soon

Keynote Session

4pm - 4:30pmMain StageRoss Simmonds

NIO Summit Day 2: Sept. 25, 2019

Breakfast & Networking

8am - 9amDining Area

Rise and shine! It’s time to start your 2nd day of NIO Summit sessions. Come on over to The Ellie to get your coffee, grab a bite to eat, and grab the best seat in the house for a packed day of more speakers, learnings, and insights.

Good Morning and Welcome Back

9am - 9:15amMain StageJeff Giddens

The past two years, we’ve kicked off day 2 with a little competition – the winners of which have walked away with size-able donations to the nonprofit of their choosing. Make sure to be on time to see what surprises we have in store for you this year.

Keynote Session

9:15am - 9:45amMain StageMichael Aagaard

Morning Sessions

9:45am - 12pmMain StageMore Speakers Coming Soon

Lunch & Networking

12pm - 1pmLunch Area (Outdoor Seating Available)Dining Area

Keynote Session

1pm - 1:30pmMain StageAmy Harrison

Afternoon Sessions

1:30pm - 4:30pmMain StageMore Speakers Coming Soon

Closing Remarks

4:30pm - 4:45pmMain StageTim Kachuriak