Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. After working with clients of all sizes for the last 19 years, Dana knows that our industry has an accountability problem. She’s now teaching people how to better communicate how they bring value, and then deliver that value to their organizations. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

Jack Nasher, born in 1979, studied and taught at Oxford University and is currently the Professor for Leadership & Organization at Munich Business School and on the faculty of Stanford University. Jack is an expert on reading and influencing human behaviour, particularly applied to negotiations. He trains and advises companies all over the world on negotiation matters and runs the NASHER Negotiation Institute. His books have been published from Austria to China. Jack has been featured on over 100 TV and radio stations.

Jack’s books reached multiple bestselling status, appearing in Russia, Korea, China, Poland etc. Jack is regularly featured in leading publications such as Harvard Business Manager and Zeit. Jack donated 100 % of the royalties of his book on Sir Karl Popper to Human Rights Watch Germany.

He is an avid contributor and reviewer at the world’s leading scientific conferences and was awarded the gold medal for best paper at the International Conference on Applied Psychology 2016 in Colombo/Sri Lanka.

Jack is a member of the Society of Personality & Social Psychology and a Principal Practitioner of Association of Business Psychologists. He is deeply involved in setting up professional standards for business psychologists.

Jack is an avid mentalist, combining psychological illusions with magic, and has given over 50 shows at the world famous Magic Castle in Hollywood, California.

Lori Davison is Vice President, Brand Strategy & Communications at SickKids Foundation – the marketing
and fundraising arm of world-renowned The Hospital for Sick Children in Toronto, Canada.

Lori leads the strategic vision for SickKids’ brand communications. Under Lori’s leadership, SickKids’
team of marketers, content specialists, public relations practitioners and agency partners develop
innovative marketing programs that build brand equity around the SickKids’ mission and drive $150
million in donations annually.

Since Lori’s arrival at SickKids Foundation in 2014, the organization has consistently produced award
winning advertising campaigns garnering national media attention and international recognition at
every major awards show. In that same period, SickKids Foundation has achieved record-breaking
donations year over year.

Prior to joining SickKids, Lori had roles on the senior management teams of leading advertising agencies
such as Leo Burnett and BBDO, where she was Business Lead on assignments that included some of
Canada’s biggest blue chip brands such as GE, FedEx, RBC and TD Bank.

Lori holds a Master of Arts degree from the University of Toronto as well as a Bachelor of Arts degree in
English and Sociology from the University of Western Ontario.

Lori was named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association, 2018 Top
Marketer of the Year by Strategy Magazine as well as a Toronto Brand Star 2018 by ADWEEK.

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.

Jeff Giddens is obsessed with optimizing online fundraising through rigorous testing and innovation. He’s helped clients like Hillsdale College, Feed the Children, Prison Fellowship International, Hoover Institution, Dallas Theological Seminary, and CaringBridge find innovative ways to acquire more names, donors, and dollars.

Jeff began his career in alumni fundraising for a family business before transitioning into the broadcast media world to lead digital marketing for Mark Cuban’s television network AXS TV. He then returned to fundraising, working within and alongside nonprofit organizations before joining NextAfter in January of 2014.

A Tennessee native, Jeff has a bachelor’s degree in Communications from Abilene Christian University. He and his family live in the Lake Highlands area of Dallas, Texas.

Joshua Tijerina is the CEO of Longbeard — a digital design and strategy firm that has offices in Rome, Toronto, Phoenix, DC, and South Africa. Joshua has over 17 years of experience working with and for non-profits in the digital marketing space, specifically in the areas of content marketing, growth, and fundraising. Joshua is married with three kids. He has a Bachelors of Communications, a Masters of Public Administration, and a Doctorate of Organizational Leadership.

Daniel is a board member of the Institute of Communications Agencies (ICA) and The Bentway Conservancy and is proud to have been involved in work spanning regions, categories and consumers that has been awarded on the local and global stage for both creativity and effectiveness. He lives in Toronto with his wife and two boys.

Scot is the CEO & Co-Founder of Classy, which he co-founded after one of the largest cancer organizations in the country refused to accept the money he raised during a fundraising pub crawl held to honor his mom, a two-time breast cancer survivor. Frustrated but inspired by how difficult it was to give back, Scot and the founding team set out to build a solution to make it easier for anyone to support a cause that’s meaningful to them—while enabling nonprofits to make lasting connections with the next generation of supporters.

Scot’s recent recognitions include accolades from Glassdoor as a Highest Rated CEO, from San Diego Business Journal as one of the 40 Next Top Business Leaders Under 40 and one of the 500 Most Influential Business Leaders in San Diego, and from Businessweek as one of the Top 5 Most Promising Social Entrepreneurs. Scot currently sits on the California Leadership Council of the Nature Conservancy and on two soccer-related Board of Directors—Street Soccer USA and ASC San Diego.

Adrian Sargeant is Chief Executive of The Philanthropy Centre. Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. All his work is focussed on achieving that by developing the value that donors get from their giving. He specialises in the new science of philanthropic psychology, a science that is routinely doubling the income for those charities that apply it . Adrian has received many awards and honors for his services to the profession and was named to the prestigious Nonprofit Times Power and Influence List in 2010. He received a Civil Society Award for his services to fundraising and a Lifetime Achievement Award from the Institute of Fundraising in 2016.

Lea Pica is a seasoned professional speaker, digital analytics practitioner, social media marketer, and blogger with over 13 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret, and Prudential.

Today she trains hundreds of analysts and marketers, hosts the popular Present Beyond Measure Podcast, and blogs about stellar data presentation as the Director of Data Visualization and Storytelling for Search Discovery. Lea’s greatest passion is the stage, which is her platform for empowering digital practitioners and analytics consultants to present information in a way that inspires action and creates indispensability.

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing.

Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service.

His work and writing have been featured in CBC, Christianity Today, NPR, and The Chronicle of Philanthropy among others. He has also been a speaker and presenter at conferences in Canada, the US, and Europe including Social Media for Nonprofits, AFP Congress, CyberGrants Conference, RaiseNow Inspire, and BBCON.

He is also an adjunct professor at North Park University’s School of Business and Nonprofit Management, contributes to The Huffington Post, is the creator of The Good Journey Pod podcast, and is founding editor of re: charity — a top nonprofit and fundraising blog.

Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world’s largest Christian microfinance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada.

Brady then helped start a digital agency working with nonprofits that eventually merged with Chimp, a technology company offering an online platform for charitable giving, where Brady worked in business development and client strategy before launching out on his own.

Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.

Eric Allen is the Director of the Onsite & Testing at Ancestry, leading all day-to-day onsite acquisition strategy and execution. Eric is an avid tester with expertise in every aspect of testing from ideation to analysis. During his time at Ancestry, he has been involved in nearly every kind of experimentation possible and learned from all of them. Under Eric’s leadership, the testing team at Ancestry has evolved dramatically from a team of 4 to a team of more than 30. During that time they have seen amazing wins from testing across all aspects of the Ancestry business.

As Chief Technology Officer, Kevin works directly with many different nonprofit organizations helping them to raise more money and acquire more donors. Using his background in data analysis and digital marketing, Kevin works with NextAfter clients to create long term fundraising strategies based upon historical data trends and through rigorous testing and continuous optimization.

Prior to joining NextAfter, Kevin served in a variety of capacities ranging from digital strategy, web development, and data analytics. This included the management of a team of web developers and data analysts as well as overseeing the strategic fundraising programs of many nonprofit organizations such as Washington National Cathedral, the Chronic Disease Fund, and Buckner International.

Kevin has his undergraduate degree in Computer Science and has a masters degree in Education, both from Texas A&M University.  He holds certifications in Email Optimization, Landing Page Optimization, and Online Testing from MECLABS.

Kevin, his wife, and two children reside in Frisco, TX.

Gabe Cooper is the Founder and CEO of Virtuous Software, a SaaS CRM and Marketing platform helping charities increase their impact. He is also the founder of Brushfire Interactive and co-founder of Shotzoom Software. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. After serving in a leadership role at a large nonprofit in the early 2000’s, Gabe went on to help build a series of successful products in the nonprofit and for-profit sectors.

He occasionally teaches a class on Faith and Work and he’s a huge fan of what his church is doing through the Surge Network.

Brian Davis is a 20-year veteran of technology and development who’s experiences have ranged from launching his own boutique web design firm, founding a broadband ISP, and working as a technology consultant and strategist. Brian currently leads ActiveEngagement’s technology innovation, helping to develop, test, and implement new technologies for our clients.

Originally from outside the nation’s capital, Brian is a graduate of James Madison University and currently resides in the beautiful Shenandoah Valley. He’s an active leader in educating the next generation of technology gurus, has taught at the university level, and was a founding member of the Shenandoah Valley Technology Council.

Ray is the CEO of iDonate, a company that provides nonprofits with technology solutions to do more good in the world. Ray’s experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies.

Previously, he served as President of the Venture Capital group of Koch Industries, one of the nation’s largest private companies, where he oversaw numerous technology investments.

Ray currently serves as a Board member of the Highland Park chapter of KLIFE –a faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry.

Courtney’s extensive non-profit background fuels her desire today to help non-profits recognize the value they add to people’s lives. She’s created marketing strategies for state and national government initiatives in Minnesota and North Dakota and cultivated a new direction for how religious organizations market themselves during her time at a multi-site mega church in Chicago.

Courtney loves to help nonprofits innovate and optimize their fundraising and marketing—which led her to NextAfter. Before she joined the team, she led the digital marketing and fundraising for a $110MM radio, publishing, and education nonprofit.

As Senior Director of Research and Education, Jon is wholly focused on taking everything the NextAfter team is learning and transforming it into insightful, practical and immediately actionable advice for marketers and fundraisers, regardless of their organization size.

Jon knows firsthand the challenges marketers face: he has experience building an entire digital marketing department from scratch as Director of Digital Marketing at B+B SmartWorx and has more than eight years of hands-on marketing optimization experience gained through managing hundreds of A/B and multivariate tests at the MECLABS Institute.

In addition, Jon has already conducted multiple in-depth meta-analyses of the thousands of case studies that are held in the research library of MECLABS Institute, one of the largest independent databases of experiments for marketing and sales in the world.

Finally, he is no stranger to public speaking. He has previously spoken about messaging, value proposition and email optimization at events like Dreamforce, the DMA Annual Conference and Exhibition as well as MarketingSherpa summits. In both 2013 and 2014, attendees gave him the highest rating of 100+ speakers at Salesforce Connections (formerly known as ExactTarget Connections), one of the nation’s most important digital-marketing events.

Having worked in both large and small nonprofits, Nathan Hill has seen the way that optimization can influence and transform the work of an organization in fundraising and beyond.

He believes that by sharing the learnings of NextAfter’s digital research library on a larger scale, nonprofits – no matter their budget or resources – can be equipped through the learnings of others to raise more names, donors, and dollars. And if they can grow names, donors, and dollars, they can grow their impact in the world.

Prior to joining NextAfter, Nathan managed the direct and outbound digital marketing for a major nonprofit involved in the broadcasting, higher education, and publishing industries. He oversaw enterprise marketing automation platforms, directed both creative and technical marketing communications staff, and developed multi-channel campaigns in the areas of lead generation and fundraising.

Originally hailing from the pumpkin capital of the world – in Morton, IL – Nathan and his wife now reside in the Dallas/Fort Worth area and are anxiously waiting to find out what happened to Luke Skywalker.

Check back soon to see who else is speaking at NIO Summit 2019.