THE WORLD’S MOST

Mind-Bending

VIRTUAL PHENOMENON

For Online Fundraising + Digital Marketing

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ABOUT NIO SUMMIT

GROW YOUR ONLINE FUNDRAISING + BECOME AN INNOVATIVE DIGITAL MARKETER

The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. We hand-select the leading experts in marketing and fundraising innovation from around the world and bring them to NIO Summit to teach us how to achieve real and tangible online fundraising growth.

Over the course of two days, you’ll learn proven and research-driven strategies from leading experts, participate in hands-on training sessions, and discover some incredible tools to help you grow your online fundraising program and revenue.

Although we won’t be able to meet in person this year, we’ve gone to great lengths to make sure this year’s virtual event is well worth your time. It will be a highly interactive learning experience with ample opportunity for fun and networking with your peers. And don’t forget to check out the great vendor exhibits for many products and services that can help you and your organization achieve even better results.

WHY ATTEND NIO SUMMIT?

5 ELEMENTS THAT MAKE THIS YEAR’S
VIRTUAL NIO SUMMIT A “CAN’T MISS” EVENT

Those who have attended NIO Summit in the past know that we ground our event in two main principles: fantastic content and lots of fun. Our aim is to make sure that this year’s virtual event is no different. We’ve invested in a virtual event platform called vFairs to help bring this virtual experience to life. Here are the 5 main features you’ll experience at NIO 2020:

1

NEW SESSIONS FROM THE EXPERTS

The virtual Auditorium will be packed with a brand-new slate of speakers that will inspire you and challenge your thinking about fundraising and marketing. You’ll leave with new ideas and tactics to help you generate more revenue for your organization.
2

FUNDRAISING RESOURCES + SOLUTIONS

Our Exhibit Hall will be filled with booths from companies that provide products and services to help your organization achieve your goals. This is the perfect opportunity to explore the tools you need in a low-pressure environment. During designated breaks, you can view demo videos, download resources, and even chat face-to-face with a live person in each booth.
3

LEARNING LAB ARRANGED BY TOPIC

The Learning Lab will be loaded with on-demand resources arranged by topic. You’ll be able to view the best sessions from past NIOs, download worksheets that help you put new tactics to use immediately, and engage with experts that can answer your questions. Need to learn how to write more engaging emails? Set up your analytics? Optimize your Facebook campaign? Look no further…the Learning Lab is a great place to get the assistance you need.
4

NETWORKING IN THE VIRTUAL LOUNGE

The Lounge is the place to connect with old friends, meet fellow fundraisers, and join in the discussion. Got a question you need answered? Chances are good that another attendee has had a similar experience and can give you some advice. And your knowledge and expertise could be invaluable to one of your colleagues as well.
5

FUN & GAMES WITH YOUR FUNDRAISING PEERS

In the true spirit of NIO Summit, you’ll have ample opportunities to relax and enjoy some Fun & Games. Enjoy some yoga or a morning workout, explore the vFairs platform in our scavenger hunt, and join us for a drink at our virtual cocktail party. You’ll also have an opportunity to win real swag or donations to your favorite charity by participating in various activities. We hope you’ll join us for some good times and a few laughs.

2020 MAIN AGENDA SPEAKERS

PRESIDENT • THE GALA TEAM

REGGIE RIVERS

Reggie Rivers is a former NFL running back who played 6 seasons for the Denver Broncos in the 1990's. He is a media personality and business owner, who has worked in newspaper, radio, and television in Denver. Reggie's professional variety ultimately led him to his find his true love in life -- serving as a benefit auctioneer to help nonprofits achieve their fundraising goals. Reggie created The Gala Team and Auction Fundraising Academy out of this love for nonprofits’ fundraising success and continues to grow the impact these businesses have on the community year after year one event at a time.
PROFESSOR, CO-FOUNDER + CO-DIRECTOR • INSTITUTE FOR SUSTAINABLE PHILANTHROPY

JEN SHANG

Jen Shang is the world’s first PhD in Philanthropy. She is also the world’s only philanthropic psychologist. Her research has been covered in the New York Times, BBC, The Guardian, the Chronicle of Philanthropy, Advancing Philanthropy, and the Nonprofit Times. Jen and Prof. Adrian Sargeant co-founded the Institute for Sustainable Philanthropy. The Institute exists to grow personally meaningful philanthropy around the world. They do that by using science to create more memorable giving experiences that genuinely contribute to the well-being of supporters. And by using the latest experimental science to grow the human capacity to love.
FOUNDER • CONVINCE & CONVERT

JAY BAER

Jay Baer is a Hall of Fame keynote speaker who teaches business growth through customer experience and marketing innovation. He is also a popular emcee and host of large events, New York Times bestselling author of six books, and founder of five, multi-million-dollar companies.
AUTHOR, SPEAKER + ACCOMPLISHED MAGICIAN

BRIAN MILLER

Brian Miller is an accomplished magician, corporate keynote presenter, and motivational speaker who shows his audience the ways magic can teach us to connect deeply with others.
DIRECTOR OF EXPERIMENTATION • BOOKING.COM

LUKAS VERMEER

Lukas is Director of Experimentation at Booking.com. His work enables thousands of people to run experiments to make Booking.com better. He explains science using historical narratives and teaches statistics through storytelling.
ACTIVIST, HUMANITARIAN + AUTHOR

DAN PALLOTTA

Dan Pallotta is an activist, humanitarian, author, and builder of movements. He is a pioneer in the national effort to transform the way our culture evaluates the character and impact of nonprofit organizations. His iconic TED Talk on philanthropy has been viewed more than 4.9 million times.

Dan is the author of “Uncharitable: How Restraints on Nonprofits Undermine Their Potential,” the best-selling title in the history of Tufts University Press. His newest book is, “The Everday Philanthropist: A Better Way to Make a Better World,” a field guide for the average person who wants their life to matter.
CHIEF INNOVATION OFFICER • NEXTAFTER

TIM KACHURIAK

Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.
CHIEF INFORMATION OFFICER • FUNDRAISE UP

SALVATORE SALPIETRO

Salvatore joined Fundraise Up after first being a customer who fell in love with the product, then as an investor, and then joining team. Salvatore served as Digital Director in a nonprofit with $50M annual budget and managed their online giving. His prior experience includes co-founding a startup that reached $1M in ARR without venture funding. Sal’s superpower is bridging the gap between the tech and human worlds. Developers love and respect Sal for his technical expertise as do the customers who appreciate his ability to explain complex tech in human language having been a digital director himself. Sal spends his day educating potential nonprofits about the product, on-boarding customers, and developing and executing technical integration plans. He travels with Peter to conferences, meeting customers, and promoting the product. Sal speaks fluent Italian and Spanish.
PARTNERSHIP MANAGER • HARBOR COMPLIANCE

SHARON CODY

Sharon Cody is the Nonprofit Partnership Manager at Harbor Compliance. Sharon is passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Her more than 30 years of experience as an attorney, charitable fundraiser, foundation executive, and nonprofit board member give her unique insight on the use of fundraising compliance as a strategic tool to enhance an organization’s reputation and increase its revenue.
MANAGING DIRECTOR • NEXTAFTER INSTITUTE

BRADY JOSEPHSON

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing.
SR DIR OF CUSTOMER ACQ • KINDFUL

BRADLEY MARTIN

Bradley is the Senior Director of Customer Acquisition at Kindful. He has over 10 years of experience helping organizations implement and optimize CRMs, marketing automation, and analytics solutions with the goal of providing better insights to drive improved results. Bradley currently works alongside his team at Kindful to provide the nonprofit market with software solutions that make fundraising and donor management easier.
VICE PRESIDENT • NEXTAFTER

COURTNEY GAINES

Courtney loves to help nonprofits innovate and optimize their fundraising and marketing—which led her to NextAfter. Before she joined the team, she led the digital marketing and fundraising for a $110MM radio, publishing, and education nonprofit. During her time there, Courtney championed a donor-centric, data-driven, perpetual optimization philosophy. She has developed and directed multiple innovative, multi-channel fundraising and content marketing campaigns and led an enterprise content strategy.
FOUNDER & CEO • VIRTUOUS

GABE COOPER

Gabe Cooper is the founder and CEO of Virtuous CRM, the only responsive fundraising platform that helps organizations easily create personalized donor experiences at scale that build better donor relationships. Previously, he was in leadership at a large nonprofit and co-founded an innovation consultancy.

Gabe's drive stems from a passion to create market-defining software and help charities reimagine generosity. He frequently writes and speaks about empowering nonprofits to grow generosity through technology.
PRESIDENT & CEO • NEXTAFTER

JEFF GIDDENS

In his decade-long nonprofit career, Jeff has consulted with a number of organizations such as Compassion International, Mercy Ships, Feed the Children, Hillsdale College, Dallas Theological Seminary, CaringBridge, and many others, helping grow digital fundraising programs and attract new supporters, donors, and dollars. Jeff has spoken at a number of national nonprofit conferences including TEDx, the Direct Marketing Association Non-Profit Federation, Association of Fundraising Professionals International, DonorDirect, Mission Nexus Conference, and the National Catholic Development Conference, among others.
CEO & FOUNDER • B SQUARED MEDIA

BROOKE SELLAS

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated Marketing Companion podcast with marketing legend Mark Schaefer. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on social media!.
MARKETING DIRECTOR • NEXTAFTER

NATHAN HILL

Having worked in both large and small nonprofits, Nathan Hill has seen the way that optimization can influence and transform the work of an organization in fundraising and beyond.

He believes that by sharing the learnings of NextAfter’s digital research library on a larger scale, nonprofits – no matter their budget or resources – can be equipped through the learnings of others to raise more names, donors, and dollars. And if they can grow names, donors, and dollars, they can grow their impact in the world.

Prior to joining NextAfter, Nathan managed the direct and outbound digital marketing for a major nonprofit involved in the broadcasting, higher education, and publishing industries. He oversaw enterprise marketing automation platforms, directed both creative and technical marketing communications staff, and developed multi-channel campaigns in the areas of lead generation and fundraising.
SENIOR ACCOUNT EXECUTIVE • KINDFUL

LINDSEY HUDSON

Linsdey is a Senior Account Executive at Kindful. She has over 10 years experience working with organizations to help them evaluate what software will fit their specific needs. In her role at Kindful she provides software solutions that make online fundraising and donor management easier.