The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. Rather than have an open call for speakers, we hand-select the leading experts in marketing and fundraising innovation from around the world, and bring them all under one roof to teach us how to achieve real and tangible online fundraising growth.
Over the course of two days, you’ll learn proven and research-driven strategies from these leading experts, participate in hands-on training sessions, and discover all the tools you need to grow your online fundraising and revenue.
Through extensive networking opportunities, you’ll gather new ideas and learnings from a community of nonprofit marketers and fundraisers like yourself who are seeking the most innovative solutions and strategies to grow their revenue.
1. Get inspiring new ideas from bleeding-edge digital marketers. Every year we go to the top marketing conferences around the world to find the best digital marketing thought leaders to invite to NIO. This year, we’ve secured some of the most talented forward-thinkers to inspire you with breakthrough ideas to help give your nonprofit organization an edge.
2. Learn secrets to building a culture of perpetual learning and performance improvement. The key to consistent growth of your fundraising program is creating a culture of innovation and optimization. At the NIO Summit, you will learn secrets from other nonprofit executives that have cracked the code of cultural transformation so that you can motivate your staff to continually push for better and better results.
3. Preview new technology solutions in a no-pressure, sales-free environment. Nobody likes to pay to attend a conference only to be forced to sit through sales pitch after sales pitch from the main stage. Yet, as an innovative executive you need to constantly stay on top of what is new in the world of technology. To solve this, we have created a special “Innovation Showcase” that is located in a private lounge within the main venue. You can pick and choose which technologies to review in a no-hassle, comfortable, intimate setting.
4. Network with fellow innovators from both the nonprofit and for-profit space. One of the best parts of the NIO Summit is the built-in networking opportunities throughout the conference. Because this event is only for nonprofit innovators and marketing thought leaders, you will have the opportunity to meet and engage with people that share your passion for leadership, new ideas, and market disruption.
1. Learn advanced marketing ideas to accelerate your growth. The NIO Summit is the place where you’ll find proven fundraising strategies, the latest marketing innovations, and the essential tools to help your nonprofit achieve major online fundraising growth. Take in over 16 powerful and practical, action-oriented sessions on email marketing, copywriting, landing page creation, content marketing, analytics, social media marketing, online advertising, marketing automation, and of course, testing and optimization.
2. Discover what works and what doesn’t in online fundraising. Gain insights from over 1,000 online fundraising experiments to get quick wins for your online fundraising program that will impress your boss and raise more money for your organization.
3. Fast-track your way into testing and optimization. If you have ever wanted to move into the exciting world of conversion rate optimization, this is your chance! The entire NextAfter team will be available to you to help you with everything from developing a strong, testable hypothesis, to getting up and running on a testing platform – we’ll even help you set up and run your first test from the floor of the conference.
4. Get instant free access to your own experiment research library. Every attendee of the NIO Summit will get access to the newly designed Winston Experiment Research Library. Winston easily integrates with all major testing platforms and will enable you to monitor, document, and share the results of all of your experiments from one centralized, beautifully designed interface.
5. Meet and network with marketing thought-leaders and fellow nonprofit innovators. Imagine the opportunity to attend a nonprofit conference where meeting new people doesn’t feel like work. That’s because the NIO Summit has been engineered to provide you with natural opportunities to connect and network with other nonprofit attendees, speakers, and subject matter experts so that you have people you can turn to for inspiration, new ideas, or even your next career move.
1. The venue is a Meso-American work of art. If you have ever wondered what it would be like attending a conference at a venue that feels like it’s straight out of an Indiana Jones film, this is your chance. The historic Aztec Theatre, right in the vortex of the downtown San Antonio Riverwalk, is an experience you will talk about for years to come with your friends.
2. The speakers will blow your mind. We literally travel to marketing conferences around the world to find the absolute best expert speakers we can find. You will be inspired, challenged, entertained, and of course equipped with killer ideas that you are guaranteed not to find at any other nonprofit conference this year.
3. Killer swag. Instead of crappy tote bags jammed with marketing propaganda, we’ve created a sweet Swag Shop where you can trade in the tokens for the coolest nonprofit conference swag you’ve ever seen. Earn tokens by participating at the Summit, and you’ll be able to cash in on Bison coolers, boot-leg T-shirts, temporary tattoos, and other swag that literally says, “Punch Best Practices in the Face.”
4. Money-back Guarantee. We are so confident that you will LOVE the NIO Summit, that we will 100% refund your money if you don’t.
Dark, dingy ballrooms. PowerPoint presentations that seem to never end. Forced ‘networking’ time. Unrelenting sales pitches from the stage. More achievement ribbons available than a human could possibly ever earn or wear. And, perhaps worst of all, speakers repeating the same ‘best practices’ that you’ve already heard a hundred times — maybe even from them.
This is how most nonprofit conferences go. And we’re not saying they’re bad…we’re just saying that the NIO Summit is pretty much the complete opposite.
The NIO Summit brings together the best and brightest minds and industry leaders to give short, focused, research-backed presentations over two jam-packed full days with two goals:
Nowhere else in North America – dare we say, the world – can you find all of this in one room…
If you don’t have a great time and walk away with a notebook full of new ideas that you can apply right away, we’ll give you your money back. Our goal is not to take your money, but to give you ideas and insights that will help you raise more money for your cause.
Here’s the simplest answer: wear whatever you think will make you have the greatest conference experience you’ve ever had. There’s really no dress code but just in case ‘no dress code’ stresses you out, here’s a quick do and do not guide:
Basically, wear what you feel most comfortable in, and be yourself. If you decide to email us about it, we’ll probably say something like “Wear something comfortable. And don’t wear a tie.”
We travel to marketing conferences around the world to find the most innovative, sought-after, and engaging speakers who can provide practical insights that will help you grow your online fundraising and digital marketing. Every speaker is hand-selected to make sure that every session is valuable and exciting – even if you’ve attended the summit in the past.
Speakers for NIO Summit 2019 will be announced soon. Below you’ll find some of the speakers from previous years to give you an idea of what types of sessions you’ll hear at the upcoming summit.
CEO at Presentationsteknik.com
David JP Phillips is an international speaker, author, coach and a global authority on public speaking. He currently runs two successful training companies, one in the US and one in his native country Sweden. He is best-known for his two TEDx-Talks, the first one being ”How To Avoid Death By PowerPoint”, and the latest one: ”The Magical Science of Storytelling – together accumulating over a million views on YouTube. He’s also the founder of the worlds most advanced coaching platform for public speaking called ”The 110 Steps of Excellence”.
Head of Ad Grants at Google
Michelle Hurtado leads the Ad Grants program at Google, which offers $10,000 per month in free advertising to nonprofits around the world. From starting her career supporting nonprofit communication strategies to diving into digital marketing for over twelve years, she’s grateful to bring interests together and serve nonprofits through Ad Grants. She resides in California with her husband and three children and holds degrees from Duke University and Wharton.
Chief Innovation & Optimization Officer at NextAfter
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for Next After, a research and consulting firm that works with businesses, nonprofits and NGOs to help them grow their resource capacity.
Prior to founding NextAfter, Tim served as Senior Vice President of Innovation and Optimization for The Pursuant Group, and Vice President of Digital for KMA Direct Communications.
During his career, Tim has consulted with a number of national and international nonprofits including The Heritage Foundation, Prison Fellowship International, Doctors Without Borders, Wycliffe Bible Translators, The George W. Bush Presidential Center, Moody Bible Institute, The Chuck Colson Center for Christian Worldview, as well as others.
A nonprofit thought leader, Tim is the lead researcher and co-author of the Online Fundraising Scorecard, a contributing writer for Fundraising Success, CO+OP, and Outcomes magazines. Tim has trained organizations around the world as far away as Bangalore, India and Oslo, Norway and is a frequent speaker at national nonprofit conferences including Social Media for Nonprofits, Association of Fundraising Professionals, the Direct Marketing Association Non Profit Federation, the National Religious Broadcasters association, Missio-Nexus, and the Christian Leadership Alliance.
Tim is also the co-founder of Online for Life where he currently serves a Vice Chairman, co-founder and managing partner of Flux Analytics and Donor ID, and is on the MECLABS Advisory Board for Optimization.
A Western Pennsylvania native, Tim and his wife Rebecca currently live in Prosper, TX with their four children Max, Charlie, Gracie, and Joey.
Founder at Game Seven Group
In addition to his work through Game Seven Group, Lee is also the owner of several of businesses including; WeLive.Hockey, Hockey Wrap Around and Ultimate Sports Nation. All businesses that operate in the realm of sports.
Lee is the award-winning author of WIN: What Every Team Needs to Know to Create a Championship Culture (released in 2017) and Think Like a Fan: Invest in Your Fans So They Invest in You (released in 2015).
Co-Founder and Chief Marketing Officer at Orbit Media
Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.
He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics.
Top 10 Online Marketing Experts to Watch, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 10 Social Media Influencers to Watch, Social Media Explorer
Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Vice President of Data & Analytics at Blackbaud
Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and the bestselling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio.
MacLaughlin has served on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. He is a published author in multiple books and his original articles have been featured in many publications, including Advancing Philanthropy, Philanthropy Journal, Fundraising Success Magazine, The NonProfit Times, and Civil Society. Steve is currently an adjunct faculty member at Columbia University’s nonprofit management program.
He earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.
Copywriter, Consultant & Speaker at Write With Influence
Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show all about writing compelling business copy.
Founder at McQueen, Mackin & Associates
Josh McQueen is the founder of McQueen, Mackin & Associates and the author of “Building Brand Trust: Discovering the Insights Behind Great Brands.” He served as the Executive Vice President and Director or Research and Planning Worldwide for the world’s 3rd largest agency Leo Burnett, and later started his own market research and consulting firm to apply his knowledge in the nonprofit world.
Josh has dedicated his life’s work to integrating and identifying insights upfront, using data to tell the story, understanding the “why” to inform the decision-making process and discovering the passion that drives brand growth. An expert in understanding the giving heart and what ignites donor passion to increase profits, Josh has consulted with many nonprofits including The National Park Foundation, The Heritage Foundation, St. Jude’s, Hillsdale College and Salvation Army.
Agency Lead at Google Marketing Solutions
Jamie has partnered with some of the world’s most loved and recognized brands helping them connect with their online audiences- not just big picture strategy but the nitty-gritty details too. At Google she leads a team of marketers and strategists consulting Premier Partner agencies and their Clients on Google’s broad suite of advertising solutions. Prior, she was the Director of Business Development at Seer Interactive, a Search Marketing and Analytics agency in Philadelphia, and part of the Investor & Community Relations team at Select Greater Philadelphia, the economic development arm of the Greater Philadelphia Chamber of Commerce.
Jamie received her BS and MBA from Drexel University. Jamie has a passion for civil rights causes and volunteers on the Advisory Council for the Vanguard Global Fund for Women and had for years been a librarian at William Way, an LGBTQ community center. She’s an avid world traveler with a soft spot for bourbon and yoga.
Senior Acquisition Marketing Manager at charity: water
Amy Zhang is the Senior Acquisition Marketing Manager at charity: water, a nonprofit dedicated to ending the global water crisis. Prior to charity: water, Amy was at ad agencies and tech companies for many years, and she’s thankful for the opportunity to now use her skills for the greater good as a nonprofit marketer!
Managing Partner at AGConsult
According to PPC Hero, Karl is the number 3 most influential conversion expert in the world. He’s the G in AGConsult, a Belgium-based usability, and conversion optimization company. He’s been making websites more successful since 2001, always based on user research & facts.
Karl’s mission in life is to cure people that do online marketing based on gut feeling and opinions.
Karl teaches at several universities in Belgium, is a top-rated speaker at conferences all over the world and is also known as the ‘UX comedian’.
He works for organizations such as BMW, Sony, Red Cross and several government institutions.
Web Conversion Manager at Pipedrive
Marie is the Web Conversion Manager at Pipedrive with previous experience at ConversionXL. She’s a hands-on practitioner that works deeply in optimization all day, every day. As a seasoned speaker and trainer, her problem-solving nature and ability to see the larger picture allow her teach optimization strategies that are a bit out-of-the-ordinary.
Chief Technology Officer at ActiveEngagement
Brian Davis is a 20-year veteran of technology and development who’s experiences have ranged from launching his own boutique web design firm, founding a broadband ISP, and working as a technology consultant and strategist. Brian currently leads ActiveEngagement’s technology innovation, helping to develop, test, and implement new technologies for our clients.
Originally from outside the nation’s capital, Brian is a graduate of James Madison University and currently resides in the beautiful Shenandoah Valley. He’s an active leader in educating the next generation of technology gurus, has taught at the university level, and was a founding member of the Shenandoah Valley Technology Council.
Senior Manager of Retention & Engagement at Compassion International
Matt Monberg is Senior Manager of Retention and Engagement at Compassion International, a global ministry dedicated to releasing children from poverty in Jesus’ name. With program operations in 25 countries and monthly support from over 1.7 million child sponsors, Compassion is one of the largest and fastest growing organizations of its kind.
As part of the Supporter Retention and Engagement team, Matt leads donor loyalty strategies, including peer-to-peer giving, upgrading single-child sponsors to support additional children, and empowering supporters to make sponsor acquisition presentations in their churches. Each year, Compassion’s Supporter Retention and Engagement Team acquires over 25,000 new sponsorships, while retaining 88% of current monthly givers.
Prior to Compassion, Matt spent nearly 20 years working in nonprofit consulting, fundraising, and advocacy. He currently lives in Colorado Springs with his wife and three children.
Vice President of Innovation & Optimization at NextAfter
Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s on a mission to see more people giving and more causes thriving. At NextAfter, Brady focuses on business development and partnerships, content creation, and marketing.
Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service.
His work and writing have been featured in CBC, Christianity Today, NPR, and The Chronicle of Philanthropy among others. He has also been a speaker and presenter at conferences in Canada, the US, and Europe including Social Media for Nonprofits, AFP Congress, CyberGrants Conference, RaiseNow Inspire, and BBCON.
He is also an adjunct professor at North Park University’s School of Business and Nonprofit Management, contributes to The Huffington Post, is the creator of The Good Journey Pod podcast, and is founding editor of re: charity — a top nonprofit and fundraising blog.
Brady began his career at Spark Ventures, a start-up non-profit doing development work in Zambia, after receiving his Masters in Nonprofit Administration. He oversaw fundraising and marketing there before moving to Opportunity International, the world’s largest Christian microfinance organization, where he worked in digital fundraising and then served as National Marketing Director in Canada.
Brady then helped start a digital agency working with nonprofits that eventually merged with Chimp, a technology company offering an online platform for charitable giving, where Brady worked in business development and client strategy before launching out on his own.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.
Senior Director of Research and Education at NextAfter
As Senior Director of Research and Education, Jon is wholly focused on taking everything the NextAfter team is learning and transforming it into insightful, practical and immediately actionable advice for marketers and fundraisers, regardless of their organization size.
Jon knows firsthand the challenges marketers face: he has experience building an entire digital marketing department from scratch as Director of Digital Marketing at B+B SmartWorx and has more than eight years of hands-on marketing optimization experience gained through managing hundreds of A/B and multivariate tests at the MECLABS Institute.
In addition, Jon has already conducted multiple in-depth meta-analyses of the thousands of case studies that are held in the research library of MECLABS Institute, one of the largest independent databases of experiments for marketing and sales in the world.
Finally, he is no stranger to public speaking. He has previously spoken about messaging, value proposition and email optimization at events like Dreamforce, the DMA Annual Conference and Exhibition as well as MarketingSherpa summits. In both 2013 and 2014, attendees gave him the highest rating of 100+ speakers at Salesforce Connections (formerly known as ExactTarget Connections), one of the nation’s most important digital-marketing events.
Chief Technology Officer at NextAfter
As Chief Technology Officer, Kevin works directly with many different nonprofit organizations helping them to raise more money and acquire more donors. Using his background in data analysis and digital marketing, Kevin works with NextAfter clients to create long term fundraising strategies based upon historical data trends and through rigorous testing and continuous optimization.
Prior to joining NextAfter, Kevin served in a variety of capacities ranging from digital strategy, web development, and data analytics. This included the management of a team of web developers and data analysts as well as overseeing the strategic fundraising programs of many nonprofit organizations such as Washington National Cathedral, the Chronic Disease Fund, and Buckner International.
Kevin has his undergraduate degree in Computer Science and has a masters degree in Education, both from Texas A&M University. He holds certifications in Email Optimization, Landing Page Optimization, and Online Testing from MECLABS.
Kevin, his wife, and two children reside in Frisco, TX.
Director of Optimization at NextAfter
Courtney’s extensive non-profit background fuels her desire today to help non-profits recognize the value they add to people’s lives. She’s created marketing strategies for state and national government initiatives in Minnesota and North Dakota and cultivated a new direction for how religious organizations market themselves during her time at a multi-site mega church in Chicago.
Courtney loves to help nonprofits innovate and optimize their fundraising and marketing—which led her to NextAfter. Before she joined the team, she led the digital marketing and fundraising for a $110MM radio, publishing, and education nonprofit.
President at NextAfter
Jeff Giddens is obsessed with optimizing online fundraising through rigorous testing and innovation. He’s helped clients like Hillsdale College, Feed the Children, Prison Fellowship International, Hoover Institution, Dallas Theological Seminary, and CaringBridge find innovative ways to acquire more names, donors, and dollars.
Jeff began his career in alumni fundraising for a family business before transitioning into the broadcast media world to lead digital marketing for Mark Cuban’s television network AXS TV. He then returned to fundraising, working within and alongside nonprofit organizations before joining NextAfter in January of 2014.
A Tennessee native, Jeff has a bachelor’s degree in Communications from Abilene Christian University. He and his family live in the Lake Highlands area of Dallas, Texas.
If you are looking for an opportunity to showcase your products or services to the nonprofit fundraising community, the Nonprofit Innovation & Optimization Summit could be a good fit for you. Learn more about how you can get involved and become a sponsor »