The Nonprofit Innovation & Optimization SummitSeptember 21-22, 2017

Jessica Jackley is a Founder and former Chief Marketing Officer of KIVA, the world’s first peer to peer microlending website. KIVA lets users lend as little as $25 to poor entrepreneurs around the world, providing affordable capital for them to start or expand microenterprises. Named one of the top ideas of 2006 by The New York Times Magazine, and praised by Oprah, Bill Clinton and countless others, KIVA is one of the fastest-growing social benefit websites in history. Jackley was also recently praised by Forbes, named as one of 5 rising stars in Healthcare, Education, and the Environment. She is the author of the book Clay Water Brick: Finding Inspiration from Entrepreneurs Who Do the Most with the Least (Random House), which the Financial Times called “so thoroughly well meaning and engagingly put it is too magnetic to put down.”

Mathew is Principal of Marketing Insights for Salesforce.com, and regarded as one of the top minds on the future of Marketing. A consummate researcher and thinker, Mathew’s work is often cited leading publications such as Mashable, VentureBeat, PCWorld, CMO.com, Information Week, Forbes, and Huffington Post, and numerous others. Mathew is a frequent speaker at conferences around the world and routinely works with the worlds largest and most well respected brands including: NATO, MIT, UPS, Home Depot, NASCAR, Verizon, and Dell.

A consummate writer, he authors a columns for multiple publications, such as Moz, Mashable, DemandGen Report and his work is often quoted in books including “The Digital Marketer”, “The ReTargeting Playbook”, and wrote the forward to “The Complete Guide to B2B Marketing”. Mathew also is the author of Marketing Automation for Dummies, with his next book “Context” due in Q2 of 2017 published by Harvard.

Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for Next After, a research and consulting firm that works with businesses, nonprofits and NGOs to help them grow their resource capacity.

Prior to founding NextAfter, Tim served as Senior Vice President of Innovation and Optimization for The Pursuant Group, and Vice President of Digital for KMA Direct Communications.

During his career, Tim has consulted with a number of national and international nonprofits including The Heritage Foundation, Prison Fellowship International, Doctors Without Borders, Wycliffe Bible Translators, The George W. Bush Presidential Center, Moody Bible Institute, The Chuck Colson Center for Christian Worldview, as well as others.

A nonprofit thought leader, Tim is the lead researcher and co-author of the Online Fundraising Scorecard, a contributing writer for Fundraising Success, CO+OP, and Outcomes magazines.  Tim has trained organizations around the world as far away as Bangalore, India and Oslo, Norway and is a frequent speaker at national nonprofit conferences including Social Media for Nonprofits, Association of Fundraising Professionals, the Direct Marketing Association Non Profit Federation, the National Religious Broadcasters association, Missio-Nexus, and the Christian Leadership Alliance.

Tim is also the co-founder of Online for Life where he currently serves a Vice Chairman, co-founder and managing partner of Flux Analytics and Donor ID, and is on the MECLABS Advisory Board for Optimization.

A Western Pennsylvania native, Tim and his wife Rebecca currently live in Prosper, TX with their four children Max, Charlie, Gracie, and Joey.

Bart is a worldwide renowned consumer psychologist. He devotes his career to finding the true drivers and influencers of humanity’s (online) behavior, and making this knowledge available for everyone. Bart co-founded the CRO agency Online Dialogue in 2009, is an active board member within the Dutch Psychologists Institute (advisory board for its magazine), chairs the EU-advisory group on ‘Internet & Psychology’, was the main character in the documentary “What Makes You Click?”, and is renowned for his practical and mind-disturbing keynotes, as well as his blog and online course at wheel-of-persuasion.com.

Annie Cushing lives for data. By day she gathers it, gives it a good home, and makes it runway ready. By night she dreams about her next fix. The only thing that thrills her as much as getting knee deep in data is teaching other marketers how to sexy up their data. But she sometimes she takes her sexy data analogies too far.

Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show all about writing compelling business copy.

Austin McCraw joined the MECLABS research team in 2007 after graduating from University of Florida’s college of Journalism and Communications. Since then, he has reviewed over 2,500 experiments, written over 300 hours of training, and developed five professional certification courses on the topics of Offer Response Optimization and Value Proposition. Currently, he travels around the country helping Fortune 50 companies and enterprise startups discover and optimize their company’s Value Propositions. He lives in Florida with his wife and four sons.

Peep Laja the founder of ConversionXL, one of the leading conversion optimization experts in the world. He’s been doing digital marketing for over 15 years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he’s run a SaaS company in Europe, an SEO agency in Panama, a real estate portal in Dubai and worked for an international non-profit.

Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer- and data-drivenmarketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more.

As an evangelist, Jessica also spread the good word of great email marketing from the stage. Over the last 4 years, she’s lead trainings and spoken in front of audiences from dozens to over 300 from Las Vegas to New York City to SXSW Interactive in Austin in 2013. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.

Ton is the co-founder of Online Dialogue – thought leaders in evidence based growth – and is also the founder of one of the biggest Online Optimizers Meetup groups in Europe, hosting Digital Data Tips Tuesdays and the famous Conversion Hotel conference in the Netherlands. Ton has almost 20 years of experience in Digital Optimization and with his team he helps and trains companies throughout the world to be effective at data-driven growth. Besides being a consultant and a entrepreneur, he is also recognized worldwide as a influential thinker, writer and public speaker on conversion optimization and A/B testing.

Jeff Giddens is obsessed with optimizing online fundraising through rigorous testing and innovation. He’s helped clients like Hillsdale College, Feed the Children, Prison Fellowship International, Hoover Institution, Dallas Theological Seminary, and CaringBridge find innovative ways to acquire more names, donors, and dollars.

Jeff began his career in alumni fundraising for a family business before transitioning into the broadcast media world to lead digital marketing for Mark Cuban’s television network AXS TV. He then returned to fundraising, working within and alongside nonprofit organizations before joining NextAfter in January of 2014.

A Tennessee native, Jeff has a bachelor’s degree in Communications from Abilene Christian University. He and his family live in the Lake Highlands area of Dallas, Texas.

Currently the owner and founder of a search marketing consulting firm, Kristina Cutura is a pioneer of Google AdWords. Starting as a Google employee in 2002, she was one of the first three members of the company’s AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. Kristina also created and delivered all optimization-related trainings for internal Google employees, external clients and agencies that manage AdWords accounts. During her tenure, she trained hundreds of Google employees and dozens of AdWords resellers, and developed online training resources.In addition to running training programs, she managed and optimized Google’s highest revenue clients.

After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura.com, where she is using the skills she acquired at Google to advise a variety of clients on search engine marketing efforts. Kristina has worked with national and global businesses in a variety of industries and sectors, ranging from multi-million dollar corporations to small, family owned businesses and nonprofits. She is a premier Google Partner and published author.

Brian Carroll knows what drives buyers. As the founder of Markempa and the B2B Lead Blog, a researcher and lecturer, and leader in empathetic marketing, he’s at the epicenter of the shifting marketing landscape. Brian is the author of the bestseller, Lead Generation for the Complex Sale (McGraw-Hill). He is also the founder of the B2B Lead Roundtable LinkedIn Group with 19,615+ members.

Brian is the former Chief Evangelist at MECLABS (parent company of MarketingSherpa) and is now back to helping marketers understand and execute modern demand generation and empathetic marketing. He’s spoken to audiences on four continents, and he’s quoted in numerous publications such as BtoB Magazine, Selling Power, Entrepreneur, Target Marketing, Inc. magazine, Marketing News, DM News, MarketingProfs, and CMO. He and his wife Amy live in Circle Pines, MN.

Courtney’s extensive non-profit background fuels her desire today to help non-profits recognize the value they add to people’s lives. She’s created marketing strategies for state and national government initiatives in Minnesota and North Dakota and cultivated a new direction for how religious organizations market themselves during her time at a multi-site mega church in Chicago.

Courtney loves to help nonprofits innovate and optimize their fundraising and marketing—which led her to NextAfter. Before she joined the team, she led the digital marketing and fundraising for a $110MM radio, publishing, and education nonprofit.

As Senior Vice President of Data & Strategy, Kevin works directly with many different nonprofit organizations helping them to raise more money and acquire more donors. Using his background in data analysis and digital marketing, Kevin works with NextAfter clients to create long term fundraising strategies based upon historical data trends and through rigorous testing and continuous optimization.

Prior to joining NextAfter, Kevin served in a variety of capacities ranging from digital strategy, web development, and data analytics. This included the management of a team of web developers and data analysts as well as overseeing the strategic fundraising programs of many nonprofit organizations such as Washington National Cathedral, the Chronic Disease Fund, and Buckner International.

Kevin has his undergraduate degree in Computer Science and has a masters degree in Education, both from Texas A&M University.  He holds certifications in Email Optimization, Landing Page Optimization, and Online Testing from MECLABS.

Kevin, his wife, and two children reside in Frisco, TX.

Chuck Coker is one of America’s most sought after experts in the field of
Personal Formation, Human Capital Management and Talent Management.
His unique slant on how to use “Human Factor” data in all phases of the
employment cycle have spawned state-of-the-art approaches for maximizing
employee potential. Validity of the effectiveness of his processes has been
documented by university research studies on multiple continents.

Chuck’s most recent book, Profit Through Your People, is accepted by both
nationally and internationally as the cutting-edge process of using human
data to maximize productivity and profitability.

Ryan Phelan brings over 15 years of worldwide online marketing experience to Adestra as the Vice President, Marketing Insights. In this position, Ryan is responsible for the marketing efforts of Adestra in the US. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board and is a member of the Board of Directors for the Email Sender and Provider Collation (ESPC). Ryan is also involved many companies in the start-up space as an advisor, board member and investor.