THE WORLD’S MOST

Mind-Bending

VIRTUAL PHENOMENON

For Online Fundraising + Digital Marketing

PRESENTED BY

ABOUT NIO SUMMIT

GROW YOUR ONLINE FUNDRAISING + BECOME AN INNOVATIVE DIGITAL MARKETER


The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. We hand-select the leading experts in marketing and fundraising innovation from around the world and bring them to NIO Summit to teach us how to achieve real and tangible online fundraising growth.

Over the course of two days, you’ll learn proven and research-driven strategies from leading experts, participate in hands-on training sessions, and discover some incredible tools to help you grow your online fundraising program and revenue.

Although we won’t be able to meet in person this year, we’ve gone to great lengths to make sure this year’s virtual event is well worth your time. It will be a highly interactive learning experience with ample opportunity for fun and networking with your peers. And don’t forget to check out the great vendor exhibits for many products and services that can help you and your organization achieve even better results.

WHY ATTEND NIO SUMMIT?

5 ELEMENTS THAT MAKE THIS YEAR’S
VIRTUAL NIO SUMMIT A “CAN’T MISS” EVENT

Those who have attended NIO Summit in the past know that we ground our event in two main principles: fantastic content and lots of fun. Our aim is to make sure that this year’s virtual event is no different. We’ve invested in a virtual event platform called vFairs to help being this virtual experience to life. Here are the 5 main features you’ll experience at NIO 2020:

  • 1

    NEW SESSIONS FROM THE EXPERTS

    The virtual Auditorium will be packed with a brand-new slate of speakers that will inspire you and challenge your thinking about fundraising and marketing. You’ll leave with new ideas and tactics to help you generate more revenue for your organization.

  • 2

    FUNDRAISING RESOURCES + SOLUTIONS

    Our Exhibit Hall will be filled with booths from companies that provide products and services to help your organization achieve your goals. This is the perfect opportunity to explore the tools you need in a low-pressure environment. During designated breaks, you can view demo videos, download resources and even chat face-to-face with a live person in each booth.

  • 3

    LEARNING LAB ARRANGED BY TOPIC

    The Learning Lab will be loaded with on-demand resources arranged by topic. You’ll be able to view the best sessions from past NIOs, download worksheets that help you put new tactics to use immediately and engage with experts that can answer your questions. Need to learn how to write more engaging emails? Set up your analytics? Optimize your Facebook campaign? Look no further…the Learning Lab is a great place to get the assistance you need.

  • 4

    NETWORKING IN THE VIRTUAL LOUNGE

    The Lounge is the place to connect with old friends, meet fellow fundraisers and join in the discussion. Got a question you need answered? Chances are good that another attendee has had a similar experience and can give you some advice. And your knowledge and expertise could be invaluable to one of your colleagues as well.

  • 5

    FUN & GAMES WITH YOUR FUNDRAISING PEERS

    In the true spirit of NIO Summit, you’ll have ample opportunities to relax and enjoy some Fun & Games. Enjoy some yoga or a morning workout, explore the vFairs platform in our scavenger hunt and join us for a drink at our virtual cocktail party. You’ll also have an opportunity to win real swag or donations to your favorite charity by participating in various activities. We hope you’ll join us for some good times and a few laughs.

2020 MAIN AGENDA SPEAKERS

  • PRESIDENT • THE GALA TEAM

    REGGIE RIVERS

    Reggie Rivers is a former NFL running back who played 6 seasons for the Denver Broncos in the 1990's. He is a media personality and business owner, who has worked in newspaper, radio and television in Denver. Reggie's professional variety ultimately led him to his find his true love in life -- serving as a benefit auctioneer to help nonprofits achieve their fundraising goals. Reggie created The Gala Team and Auction Fundraising Academy out of this love for nonprofits’ fundraising success and continues to grow the impact these businesses have on the community year after year one event at a time.

  • AUTHOR, SPEAKER + ACCOMPLISHED MAGICIAN

    BRIAN MILLER

    Brian Miller is an accomplished magician, corporate keynote presenter, and motivational speaker who shows his audience the ways magic can teach us to connect deeply with others.

  • PROFESSOR, CO-FOUNDER + CO-DIRECTOR • INSTITUTE FOR SUSTAINABLE PHILANTHROPY

    JEN SHANG

    Jen Shang is the world’s first PhD in Philanthropy. She is also the world’s only philanthropic psychologist. Her research has been covered in the New York Times, BBC, The Guardian, the Chronicle of Philanthropy, Advancing Philanthropy and the Nonprofit Times. Jen and Prof. Adrian Sargeant co-founded the Institute for Sustainable Philanthropy. The Institute exists to grow personally meaningful philanthropy around the world. They do that by using science to create more memorable giving experiences that genuinely contribute to the wellbeing of supporters. And by using the latest experimental science to grow the human capacity to love.

  • CHIEF INNOVATION OFFICER • NEXTAFTER

    TIM KACHURIAK

    Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.

  • TBD • TBD

    MORE GREAT SPEAKERS COMING SOON!

AGENDA

WEDNESDAY • SEPTEMBER 30, 2020

6:45am - 7:00am

EVENT OPENS

7:00am - 7:30am

AUDITORIUM

FUN + GAMES: VIRTUAL YOGA

7:30am - 8:00am

AUDITORIUM

FUN + GAMES: VIRTUAL WORKOUT

8:00am - 9:00am

NETWORKING / EXPLORING VIRTUAL NIO SUMMIT

9:00am - 9:15am

AUDITORIUM

NIO SUMMIT INTRO + ANNOUNCEMENTS

9:15am - 9:45am

AUDITORIUM

SPEAKING SESSION: Virtual Philanthropy - How to Be Successful in Digital Fundraising Without Losing Your Humanity

TIM KACHURIAK

CHIEF INNOVATION OFFICER

NEXTAFTER

9:45am - 10:15am

AUDITORIUM

SPEAKING SESSION: Title TBD

REGGIE RIVERS

PRESIDENT

THE GALA TEAM

10:15am - 10:45am

AUDITORIUM

Q+A WITH TIM KACHURIAK + REGGIE RIVERS

10:45am - 11:15am

EXPLORE VIRTUAL NIO SUMMIT

EXHIBIT HALL

LEARNING LAB

LOUNGE (Birds-of-a-Feather: Chief Development Officers)

SCAVENGER HUNT

11:15am - 11:45am

AUDITORIUM

RESEARCH SESSION: Best of 2020 - What We Learned From Making 365 Online & Offline Donations

What are organizations doing when it comes to their multi-channel communications? How do Higher Ed and Public Radio organizations compare to other nonprofits when it comes to the online giving experience? This session will highlight key findings from 2020 research projects that sought to answer those questions by becoming a donor, analyzing the giving experience, and tracking the subsequent communications.
BRADY JOSEPHSON

MANAGING DIRECTOR

THE NEXTAFTER INSTITUTE

11:45am - 12:15pm

AUDITORIUM

SHOWCASE SESSION: Kindful - Donor Management Made Easy

OLIVIA HUGGINS

ACCT DEVELOPMENT MANAGER

KINDFUL

BRADLEY MARTIN

SR. DIR. of CUSTOMER ACQ

KINDFUL

12:15pm - 1:00pm

FUN + GAMES: LUNCH ENTERTAINMENT SESSION

1:00pm - 1:30pm

AUDITORIUM

SPEAKING SESSION: Content Alchemy

NATHAN HILL

MARKETING MANAGER

NEXTAFTER

1:30pm - 2:00pm

AUDITORIUM

SPEAKING SESSION: Title TBD

SPEAKER TBD

COMPANY TBD

2:00pm - 2:30pm

AUDITORIUM

Q+A WITH NATHAN HILL + TBD

2:30pm - 3:00pm

AUDITORIUM

EXPLORE VIRTUAL NIO SUMMIT

EXHIBIT HALL

LEARNING LAB

LOUNGE (Birds-of-a-Feather: Chief Development Officers)

SCAVENGER HUNT

3:00pm - 3:30pm

AUDITORIUM

SHOWCASE SESSION: HARBOR COMPLIANCE - Online Fundraising: Is Your Nonprofit Compliant?

SHARON CODY

PARTNERSHIP MANAGER

HARBOR COMPLIANCE

3:30pm - 5:00pm

AUDITORIUM

PREMIUM ONLY  WORKSHOP SESSION: Remote Connections - Building Trust in a Work-from-Home World

The COVID-19 pandemic caused organizations large and small to rethink their work-from-home policy. Many are choosing or forced to have staff, teams, and leadership stay safe at home, while quickly working to adapt to digital collaboration to keep business afloat for an indeterminate future. While helpful for public health, this workplace culture shift presents two new problems: 1) How do we ensure projects are completed in a timely, efficient, and effective manner? 2) How do we maintain meaningful connections in a virtual world? Human connection specialist and TEDX celebrity Brian Miller will guide you through a series of exercises designed to strengthen individual and collective team relationships, build trust, increase productivity through best-in-class digital practices, and eliminate critical misunderstandings. Plus, he'll tell wild stories from his former career as a world traveling magician and even share a piece of magic right through the screen! Many people will suffer in this new remote working world, but it doesn’t have to be you.
BRIAN MILLER

AUTHOR, SPEAKER

+ MAGICIAN

5:30pm

AUDITORIUM

EXPLORE VIRTUAL NIO SUMMIT

EXHIBIT HALL

LEARNING LAB

LOUNGE (Birds-of-a-Feather: Email Marketing Managers)

SCAVENGER HUNT

5:30pm - 6:00pm

AUDITORIUM

LEARNING LAB CHAT ROOMS CLOSE

On-Demand Features Still Active

6:00pm - 7:00pm

AUDITORIUM

FUN + GAMES: VIRTUAL COCKTAIL PARTY + SCAVENGER HUNT DRAWING

7:00pm - 8:00pm

AUDITORIUM

FUN + GAMES: NIGHT ENTERTAINMENT ACTIVITY 1

2:30pm - 3:00pm

AUDITORIUM

FUN + GAMES: NIGHT ENTERTAINMENT ACTIVITY 2

END DAY 1

THURSDAY • OCTOBER 1, 2020

6:45am - 7:00am

EVENT OPENS

7:00am - 7:30am

AUDITORIUM

FUN + GAMES: VIRTUAL YOGA

7:30am - 8:00am

AUDITORIUM

FUN + GAMES: VIRTUAL WORKOUT

8:00am - 9:00am

NETWORKING / EXPLORING VIRTUAL NIO SUMMIT

9:00am - 9:15am

AUDITORIUM

NIO SUMMIT INTRO + ANNOUNCEMENTS

9:15am - 9:45am

AUDITORIUM

SPEAKING SESSION: FrikSH(e)n - What Stops Donors from Giving and What You Can Do About It

If giving is good for people, makes them happy, and makes our world a better place, why don’t more people give? In a word, friction. This session will use behavioral economic theory and applied experimentation to explore the different types of friction that make it harder for people to choose to give and then complete their donation once they do.
BRADY JOSEPHSON

MANAGING DIRECTOR

NEXTAFTER INSTUTUTE

9:45am - 10:15am

AUDITORIUM

SPEAKING SESSION: Title TBD

SPEAKER TBD

COMPANY TBD

10:15am - 10:45am

AUDITORIUM

Q+A WITH BRADY JOSEPHSON + TBD

10:45am - 11:15am

EXPLORE VIRTUAL NIO SUMMIT

EXHIBIT HALL

LEARNING LAB

LOUNGE (Birds-of-a-Feather: Search Marketing Specialists)

SCAVENGER HUNT

11:15am - 11:45am

AUDITORIUM

SPEAKING SESSION: Title TBD

SPEAKER TBD

COMPANY TBD

11:45am - 12:15pm

AUDITORIUM

SHOWCASE SESSION: VIRTUOUS

GABE COOPER

CEO

VIRTUOUS SOFTWARE

12:15pm - 1:00pm

FUN + GAMES: LUNCH ENTERTAINMENT SESSION

1:00pm - 1:30pm

AUDITORIUM

SPEAKING SESSION: Welcome Series Optimization

COURTNEY GAINES

VICE RESIDENT

NEXTAFTER

1:30pm - 2:00pm

AUDITORIUM

SPEAKING SESSION: Title TBD

SPEAKER TBD

COMPANY TBD

2:00pm - 2:30pm

AUDITORIUM

Q+A WITH COURTNEY GAINES + TBD

2:30pm - 3:00pm

AUDITORIUM

EXPLORE VIRTUAL NIO SUMMIT

EXHIBIT HALL

LEARNING LAB

LOUNGE (Birds-of-a-Feather: Data Analysts)

SCAVENGER HUNT

3:00pm - 3:30pm

AUDITORIUM

SHOWCASE SESSION: COMPANY TBD

SPEAKER TBD

COMPANY TBD

3:30pm - 4:30pm

AUDITORIUM

PREMIUM ONLY  SPEAKING SESSION: How to Love Your Donors During the Aftermath of COVID-19

We have not stopped collecting data since the crisis began. Our key learning is that supporters do not feel so good about themselves right now. But there are a LOT of opportunities for us to help them feel better before this crisis ends and to help them restore their sense of wellbeing. As our data clearly shows, this is an opportunity to build supporter loyalty that we have never seen before. If we want people to choose our charity as the top charity that they will give to in the years to come, then we must be the one charity who makes them feel they are most loved before they need to make that decision. This is the same principle that we taught before this crisis. But Coronavirus has pushed the importance and the urgency of executing this approach to what should be the top of everyone's agenda. If our people do not feel good today, let's do the best and the most we can to help them recover and grow. Covid has impacted on supporters' psychological well-being and their definition of who they are in ways that we have never seen before. This webinar will help you understand how your donors might be feeling, how you can help them feel better, and what impact this may have on their well-being and their giving in the months to come.
JEN SHANG

INSTITUTE FOR

SUSTAINABLE PHILANTHROPY

4:30pm - 5:00pm

AUDITORIUM

SPEAKING SESSION: The Case for Digital-First Fundraising

JEFF GIDDENS

PRESIDENT

NEXTAFTER

5:00pm - 5:30pm

AUDITORIUM

SCAVENGER HUNT DRAWING + CLOSING ANNOUNCEMENTS

5:30pm

EVENT CLOSES

SPONSORS

The companies below are helping to make NIO Summit 2020 the most unforgettable virtual nonprofit event you’ve ever attended. Check them out, give them some love, and pay them a visit in the Exhibit Hall.

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