The Essential Event for Online Fundraising and
Digital Marketing

PRESENTED BY

Aztec Theatre
San Antonio, TX

Sept. 27-28, 2018

16 Speakers
500 Tickets

Grow Your Online Fundraising and Become an Innovative Digital Marketer

The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. Rather than have an open call for speakers, we hand-select the leading experts in marketing and fundraising innovation from around the world, and bring them all under one roof to teach us how to achieve real and tangible online fundraising growth.

Over the course of two days, you’ll learn proven and research-driven strategies from these leading experts, participate in hands-on training sessions, and discover all the tools you need to grow your online fundraising and revenue.

Through extensive networking opportunities, you’ll gather new ideas and learnings from a community of nonprofit marketers and fundraisers like yourself who are seeking the most innovative solutions and strategies to grow their revenue.

 

Why should I attend the summit?

4 Reasons a Nonprofit Fundraising Executive Should Attend

1. Get inspiring new ideas from bleeding-edge digital marketers. Every year we go to the top marketing conferences around the world to find the best digital marketing thought leaders to invite to NIO. This year, we’ve secured some of the most talented forward-thinkers to inspire you with breakthrough ideas to help give your nonprofit organization an edge.

2. Learn secrets to building a culture of perpetual learning and performance improvement. The key to consistent growth of your fundraising program is creating a culture of innovation and optimization. At the NIO Summit, you will learn secrets from other nonprofit executives that have cracked the code of cultural transformation so that you can motivate your staff to continually push for better and better results.

Peep Laja3. Preview new technology solutions in a no-pressure, sales-free environment. Nobody likes to pay to attend a conference only to be forced to sit through sales pitch after sales pitch from the main stage. Yet, as an innovative executive you need to constantly stay on top of what is new in the world of technology. To solve this, we have created a special “Innovation Showcase” that is located in a private lounge within the main venue. You can pick and choose which technologies to review in a no-hassle, comfortable, intimate setting.

4. Network with fellow innovators from both the nonprofit and for-profit space. One of the best parts of the NIO Summit is the built-in networking opportunities throughout the conference. Because this event is only for nonprofit innovators and marketing thought leaders, you will have the opportunity to meet and engage with people that share your passion for leadership, new ideas, and market disruption.

5 Reasons a Nonprofit Fundraising Practitioner Should Attend

1. Learn advanced marketing ideas to accelerate your growth. The NIO Summit is the place where you’ll find proven fundraising strategies, the latest marketing innovations, and the essential tools to help your nonprofit achieve major online fundraising growth. Take in over 16 powerful and practical, action-oriented sessions on email marketing, copywriting, landing page creation, content marketing, analytics, social media marketing, online advertising, marketing automation, and of course, testing and optimization.

2. Discover what works and what doesn’t in online fundraising. Gain insights from over 1,000 online fundraising experiments to get quick wins for your online fundraising program that will impress your boss and raise more money for your organization.

3. Fast-track your way into testing and optimization. If you have ever wanted to move into the exciting world of conversion rate optimization, this is your chance! The entire NextAfter team will be available to you to help you with everything from developing a strong, testable hypothesis, to getting up and running on a testing platform – we’ll even help you set up and run your first test from the floor of the conference.

4. Get instant free access to your own experiment research library. Every attendee of the NIO Summit will get access to the newly designed Winston Experiment Research Library. Winston easily integrates with all major testing platforms and will enable you to monitor, document, and share the results of all of your experiments from one centralized, beautifully designed interface.

5. Meet and network with marketing thought-leaders and fellow nonprofit innovators. Imagine the opportunity to attend a nonprofit conference where meeting new people doesn’t feel like work. That’s because the NIO Summit has been engineered to provide you with natural opportunities to connect and network with other nonprofit attendees, speakers, and subject matter experts so that you have people you can turn to for inspiration, new ideas, or even your next career move.

4 Reasons Why Everyone Will Love the NIO Summit

1. The venue is a Meso-American work of art. If you have ever wondered what it would be like attending a conference at a venue that feels like it’s straight out of an Indiana Jones film, this is your chance. The historic Aztec Theatre, right in the vortex of the downtown San Antonio Riverwalk, is an experience you will talk about for years to come with your friends.

NIO swag2. The speakers will blow your mind. We literally travel to marketing conferences around the world to find the absolute best expert speakers we can find. You will be inspired, challenged, entertained, and of course equipped with killer ideas that you are guaranteed not to find at any other nonprofit conference this year.

3. Killer swag. Instead of crappy tote bags jammed with marketing propaganda, we’ve created a sweet Swag Shop where you can trade in the tokens for the coolest nonprofit conference swag you’ve ever seen. Earn tokens by participating at the Summit, and you’ll be able to cash in on Bison coolers, boot-leg T-shirts, temporary tattoos, and other swag that literally says, “Punch Best Practices in the Face.”

4. Money-back Guarantee. We are so confident that you will LOVE the NIO Summit, that we will 100% refund your money if you don’t.

 

How is it different from other nonprofit conferences?

Dark, dingy ballrooms. PowerPoint presentations that seem to never end. Forced ‘networking’ time. Unrelenting sales pitches from the stage. More achievement ribbons available than a human could possibly ever earn or wear. And, perhaps worst of all, speakers repeating the same ‘best practices’ that you’ve already heard a hundred times — maybe even from them.

This is how most nonprofit conferences go. And we’re not saying they’re bad…we’re just saying that the NIO Summit is pretty much the complete opposite.

A Nonprofit Event You’ll Actually Be Glad You Attended

The NIO Summit brings together the best and brightest minds and industry leaders to give short, focused, research-backed presentations over two jam-packed full days with two goals:

  1. Grow your online fundraising.
  2. Have an absurd amount of fun.

Nowhere else in North America – dare we say, the world – can you find all of this in one room…

  • 16+ world-renowned marketing innovators, focusing all of their insights around online fundraising growth
  • The most forward-thinking ideas on nonprofit digital marketing in a gorgeous amphitheater referred to as a “Meso-American architectural work of art.”
  • Hands on optimization workshops to help you improve your donation pages, emails, landing pages, advertising, and more.
  • The coolest swag in the known universe. Period.
  • A free concert by the Spazmatics, along with other super fun networking events, food, beverages, and entertainment.

Money-Back Guarantee

If you don’t have a great time and walk away with a notebook full of new ideas that you can apply right away, we’ll give you your money back. Our goal is not to take your money, but to give you ideas and insights that will help you raise more money for your cause.

 

Where is the summit?

The City: San Antonio – old town charm in the big city

This year we’re pulling up the stakes and moving NIO Summit to the historical city of San Antonio. If you’ve never experienced this town, you’re in for a treat. The nation’s seventh largest city is full of one-of-a-kind sites and attractions.

Nicknamed the River City, the defining landmark of San Antonio is the meandering River Walk on the San Antonio River. The River Walk is a verdant oasis of cypress-lined paved paths, arched stone bridges and lush landscapes surrounded by fabulous dining, unique shopping and unforgettable sights.

As for historical significance, there aren’t many more iconic symbols of Texas than the Alamo. Make sure to find time to tour the mission that helped spawn a republic. As you tour the site where 200 defenders held out before succumbing to the Mexican army, you’ll likely hear echoes of the chant “Remember the Alamo!” that inspired the Texans to victory in the Battle of San Jacinto.

The Venue: The Aztec Theatre – landmark in the heart of San Antonio

The 2018 NIO Summit will be held in the unique, historic Aztec Theatre. Founded in 1926 and located just a few short steps from the River Walk, the theater boasts design elements that mimic ancient Mexican temples with massive columns and polychrome murals. You’ll be dazzled by the three-ton chandelier that is two-stories tall and twelve-feet wide…the largest in Texas at the time it was installed.

There’s not a bad seat in the house, and you’ll be sure to have a great view of the huge screen and gigantic stage from one of three seating options. This year you’ll be able to take in the proceedings from classroom-style tables, standing high-tops or theater seats in the balcony.

The Hotel: The Drury Plaza Hotel – luxury rooms in a historical venue

Our official event hotel is located diagonally across the street from the theater. Located in the ex-confines of the Alamo National Bank, the Drury Plaza hotel is a 24-story renovated skyscraper featuring 50-foot ceilings, travertine flooring and stained-glass windows. Amenities include:

  • A rooftop pool with two whirlpools
  • Free hot breakfast from 6:00 to 9:30 am
  • Free nightly drinks and snacks between 5:30 and 7:00 pm in the lobby
  • Free wi-fi throughout the hotel
  • Free soft drinks and popcorn from 3:00 to 10:00 pm in the lobby
  • Free business center access

Additional Info:

  • Room Rates: $139 per Single / $149 per Double / $159 per Triple / $169 per Quad
  • Room Block Cut-Off Date: Tuesday, September 4, 2018
  • Cancellation Date: 12:00 pm on the confirmed date of arrival to avoid a fee equal to one night plus tax
  • Check-In Time: 3:00 pm
  • Check-Out Time: 11:00 am
  • Parking: Valet parking at $23.00 plus tax per vehicle per day

To book your room, please call 800-325-0720 and use Group number 2318503.

What should I wear to the summit?

Here’s the simplest answer: wear whatever you think will make you have the greatest conference experience you’ve ever had. There’s really no dress code but just in case ‘no dress code’ stresses you out, here’s a quick do and do not guide:

Do…

  • Wear shoes that you would be comfortable standing in for hours on end (but don’t worry, you won’t have to.)
  • Wear that t-shirt from that team building exercise in 1996 that you absolutely love.
  • Wear something that allows you to breathe even after eating unending delicious Texas cuisine.

Don’t…

  • Go out and buy something just for the summit. Just keep it casual.
  • Wear things restrictive around your neck…like a tie…that could get caught in a lawn mower and kill you (*NextAfter and the NIO Summit are not liable for any freak lawnmower accidents.)
  • Overthink it.

Basically, wear what you feel most comfortable in, and be yourself.

A Visual Guide

If you really want to get into the spirit of the conference, I mean… you are going on a grand adventure to the Aztec Theatre. We don’t think there are any pitfalls, booby traps, or giant boulders to run away from. But just in case, you may want to bring your adventurer’s gear….

If you have more questions on the dress code, you’re probably missing the point. If you decide to email us about it, we’ll probably say something like “Wear something comfortable. And don’t wear a tie.”

Speakers

We’ve traveled to marketing conferences around the world to find the most innovative, sought-after, and engaging speakers who can provide practical insights that will help you grow your online fundraising and digital marketing. Every speaker is hand-selected to make sure that every session is valuable and exciting – even if you’ve attended the summit in the past.

We’ve still got some more great speakers on the way, but see below for the inspiring line-up of thought leaders who have already committed for 2018. And check back often as we’ll continue to add more speakers in the coming weeks.

David JP Phillips

CEO at Presentationsteknik.com

Amy Harrison

Copywriter, Consultant & Speaker at Write With Influence

Tim Kachuriak

Chief Innovation & Optimization Officer at NextAfter

Andy Crestodina

Co-Founder and Chief Marketing Officer at Orbit Media

Steve MacLaughlin

Vice President of Data & Analytics at Blackbaud

Josh McQueen

Founder at McQueen, Mackin & Associates

Karl Gilis

Managing Partner at AGConsult

Brady Josephson

Vice President of Innovation & Optimization at NextAfter

Marie Vaino

Web Conversion Manager at Pipedrive

Jon Powell

Senior Director of Research and Education at NextAfter

Kevin Peters

Senior Vice President of Data & Strategy at NextAfter

Courtney Gaines

Director of Optimization at NextAfter

Jeff Giddens

President at NextAfter
';
Tim Kachuriak

Tim founded NextAfter almost  seven years ago with a clear vision of how nonprofits could reach never-before-seen levels of generosity. In this motivational kick-off to the event, Tim will show you how far we’ve come, what obstacles still exist, and a roadmap for the future.

David JP Phillips

Based on his hugely popular TEDx talk ”The Magical Science of Storytelling”, David will take you on a journey, or actually several journeys, making you feel the power and the progression of strategic storytelling. This seminar will give you insights into the power of storytelling, practical and simple techniques on how to enhance your stories and most amazing of all, how specific stories change our biochemistry.

Our brain is created, or rather completely optimized, for storytelling. With new studies literally pouring down around the topic, we are now able to pinpoint, at a neurological, psychological and biological level, exactly why storytelling is so powerful and how to use it effectively to persuade, either with the purpose of selling, convincing or teaching someone something.

In this lecture, you will experience the effects of good storytelling, but most importantly, you will gain a deeper understanding of why and how storytelling works. David will introduce several practical techniques and tools, in order for you to be able to deliver stories that sell, are convincing and create memories within the listener’s brain. This lecture will be practical, useful and entertaining.

Josh McQueen

Josh McQueen will be sharing a major new study that documents the major shifts in our landscape. These findings
focus on the differences between generations: dollars, hours, values, and interests.

Since the huge drop after 2009, overall giving has recovered; but 25% more non-profits are competing for share-of-heart and depth-of-trust.

Understanding the trends and differences from this study can allow you to apply fresh insights to your fundraising.

Andy Crestodina

They are the two numbers that matter most: total visitors and conversion rate. But most websites miss huge opportunities to optimize for these two numbers. We’re going to fix that.

This session is equal parts mousetrap and cheese. We’re going to find the low-hanging fruit for SEO, improve our rankings and attract more targeted visitors. Then we’ll find the content that inspires our visitors to take action. When we connect the traffic champs to the conversion champs, our results multiply.

You’ll learn to use analytics to discover the following.

  • Which phrases are the best opportunities in search …and most highly visible
  • Which content is on the edge of greatness …and how to improve it
  • Which pages trigger action …and how to promote them

Once complete, you’ll know the smallest actions that can result in the greatest outcomes.

Jon Powell

When it comes to writing subject lines, there seems to be limitless options out there on what’s going to work and EVERYONE seems to have an opinion. In fact, many articles even promise you nonprofit-specific subject lines that you can just copy and paste!

But will they really work for you? And if they do, WHY?

How can you tell the difference between a good and bad one?

And finally, if you run out of options, how can you know how to write an effective subject line yourself, even if you are not a crafty wordsmith or expert on a particular topic?

In this 30-minute workshop, we’ll examine a strategic approach for writing effective nonprofit subject lines based on 50+ statistically significant nonprofit email experiments that will significantly increase your chance of getting someone to read your email, even if you are not a wordsmith and have tried other methods.

Amy Harrison

Do you feel there are vast numbers of people who would love to support you but just aren’t donating? You’re probably right.

If you’ve sent out emails, or direct mail campaigns that aren’t converting it can feel like a lot of people are saying ‘no’. But that’s not the case and it is possible to turn ‘no’ into ‘yes.

There are four key barriers that stop people making a donation, but you can overcome this with copywriting: the language of persuasion.

This talk isn’t about trick words or manipulative tactics, it’s a simple and practical plan to break down these barriers and engage potential donors. You’ll discover how to identify what might be stopping people from giving to your organisation, and then see how to write copy that gets past no, soothes objections, and gets donations.

The Spazmatics

Remember the good ol’ days when music was happy and fun? When songs were catchy and everyone knew the words? Well, for a few hours at the Aztec Theatre in San Antonio, you’ll be able to take a trip down memory lane and dust off your dancing shoes…the Spazmatics will be in the house!

Come on out and have some fun with your fellow fundraisers at the Official NIO Summit Party. With a Spazmatics set list that includes classics like “Girls Just Wanna Have Fun”, “We Got the Beat” and “You Spin Me Right Round”, the 80’s will be front and center. Kick back a cool beverage and get ready to have a blast. We’re pretty sure this will be a night you’ll never forget. Don’t miss it!

Day 2 agenda and details are coming soon.

Karl Gilis

For many years, Karl Gilis has been using his quirky presentation style to teach marketers all over the world how to get better at their jobs. In a comedic, yet super-informative session, Karl will show you:

  • Why you suck at online marketing (yep, this session is going to be fun)
  • Why words are so much more important than design
  • 7 universal but often forgotten principles to boost your online success
Marie Vaino

Not everyone has enough traffic to run split tests (within a reasonable amount of time). But testing does not equal optimization, it’s only part of it. Marie will show you how you can optimize your site for higher conversions – no matter how much traffic you’ve got! Her session is practical and full of real life examples.

Brady Josephson

Recurring donors are consistently worth 4 times more than one-time donors over their lifetime, give more in a year than one-time donors, and are 2 times more likely to be retained as a donor. So what are organizations doing to attract, appeal to, and acquire recurring donors?

That’s what the State of Recurring Giving Study sought to answer by giving multiple gifts to 117 organizations and tracking the donation process, subsequent communications, and upgrade/retention strategies. In this session we’ll share the results and key insights from that study so you can see how your recurring giving program compares (or how to get started with one) and where you can improve based on real research in the market today.

Steve MacLaughlin

There is a lot of buzz about Big Data, Analytics, and Artificial Intelligence. But how to do nonprofits separate the hope from the hype? This session will focus on understanding how we got here and where it’s all going.. This session will not be about chasing unicorns or other mythical creatures unlikely to drive improved performance. We’ll cover the basics and the buzz words before having a meaningful discussion on what it takes to be successful in the Age of Data.

Are your donation and landing pages performing at optimal levels? Do you know the different types of pages and how they should be designed differently for different purposes? This workshop will arm you with research-based principles that you can immediately apply to your fundraising pages to produce dramatically improved results.

Upon completion of the workshop, you’ll also have a chance to get NextAfter Level 1 Certification by completing – and passing – a written examination.

Jon Powell

You’ll learn: What landing pages are, why they produce double and triple-digit gains, and how to recognize the difference between a good and bad one.

You’ll learn: How to determine what your audience intends and what they are interested in using information you already have available to you.

You’ll learn: How to use what you know about intention/interest and harness it into movement towards the desired action for just about any nonprofit landing page scenario, even those not specifically covered in this course.

You’ll learn: How to apply principles to the email acquisition landing page. Includes a detailed template, and is based on data from 180+ landing page experiments.

You’ll learn: The difference between the three different donation pages and how they are differentiated in the minds of your donors.

You’ll learn: What a gift array is, how nonprofits are using them, and the most effective way to apply them for maximum generosity (based on a meta-analysis of the NextAfter experiment library).

You’ll learn: How to apply principles to the campaign donation page. Includes a detailed template, and is based on data from 100+ campaign donation page experiments.

You’ll learn: How to apply principles to the general donation page. Includes a detailed template, and is based on data from 100+ general donation page experiments.

You’ll learn: How to apply principles to the instant donation landing page. Includes a detailed template, and is based on data from 50+ instant donation page experiments.

Q&A session with the experts that are putting these principles to use every day in real nonprofit fundraising campaigns.

Although not required, attendees may obtain NextAfter Level 1 Certification upon successful completion of the written examination following the workshop.

SPONSORS