sponsored by
The Chronicle of Philanthropy

Tim Kachuriak
Chief Innovation & Optimization Officer at NextAfter

Tim founded NextAfter almost  seven years ago with a clear vision of how nonprofits could reach never-before-seen levels of generosity. In this motivational kick-off to the event, Tim will show you how far we’ve come, what obstacles still exist, and a roadmap for the future.

David JP Phillips
CEO at Presentationsteknik.com

Based on his hugely popular TEDx talk ”The Magical Science of Storytelling”, David will take you on a journey, or actually several journeys, making you feel the power and the progression of strategic storytelling. This seminar will give you insights into the power of storytelling, practical and simple techniques on how to enhance your stories and most amazing of all, how specific stories change our biochemistry.

Our brain is created, or rather completely optimized, for storytelling. With new studies literally pouring down around the topic, we are now able to pinpoint, at a neurological, psychological and biological level, exactly why storytelling is so powerful and how to use it effectively to persuade, either with the purpose of selling, convincing or teaching someone something.

In this lecture, you will experience the effects of good storytelling, but most importantly, you will gain a deeper understanding of why and how storytelling works. David will introduce several practical techniques and tools, in order for you to be able to deliver stories that sell, are convincing and create memories within the listener’s brain. This lecture will be practical, useful and entertaining.

sponsored by
The Chronicle of Philanthropy

Josh McQueen
Founder at McQueen, Mackin & Associates

Josh McQueen will be sharing a major new study that documents the major shifts in our landscape. These findings
focus on the differences between generations: dollars, hours, values, and interests.

Since the huge drop after 2009, overall giving has recovered; but 25% more non-profits are competing for share-of-heart and depth-of-trust.

Understanding the trends and differences from this study can allow you to apply fresh insights to your fundraising.

Jamie Blomquist
Agency Lead at Google Marketing Solutions

Where nonprofit marketers are spending their budgets is quickly diverging from where their constituents are spending their time, leading to poor donor experiences, wasted marketing investment and a focus on the totally wrong metrics. In this talk, Jamie will give an outline of how giving behavior, especially online behavior, has changed and how leading brands are evolving their marketing strategy to meet their constituents’ expectations. Expect to hear about:

The Current Nonprofit Landscape
How donors are changing how they discover and engage with charitable organizations and what’s driving that behavior

Changing Donor Demands
How to meet constituents’ changing expectations with your brand online- including mobile performance and personalization

A Charge for Marketers
A call to action for advertisers to focus on metrics that actually matter- those that enable the organization to fulfill its mission

sponsored by
The Chronicle of Philanthropy

Andy Crestodina
Co-Founder and Chief Marketing Officer at Orbit Media

They are the two numbers that matter most: total visitors and conversion rate. But most websites miss huge opportunities to optimize for these two numbers. We’re going to fix that.

This session is equal parts mousetrap and cheese. We’re going to find the low-hanging fruit for SEO, improve our rankings and attract more targeted visitors. Then we’ll find the content that inspires our visitors to take action. When we connect the traffic champs to the conversion champs, our results multiply.

You’ll learn to use analytics to discover the following.

• Which phrases are the best opportunities in search …and most highly visible
• Which content is on the edge of greatness …and how to improve it
• Which pages trigger action …and how to promote them

Once complete, you’ll know the smallest actions that can result in the greatest outcomes.

Brian Davis
Chief Technology Officer at Active Engagement

sponsored by
The Chronicle of Philanthropy

Active Engagement
Special Session in the Warrior Room

This session is a great way to learn about a potential resource for you and your email fundraising program.

Active Engagement has built some of the largest and highest-performing email lists in the country. Their team team has helped clients acquire tens of millions of email opt-ins via email list rentals. In order to build a large, lucrative house file, AE implements a variety of engagement devices to attract potential supporters.

More than just a email acquisition firm, AE can help you clean, manage and monetize your email lists with state-of-the-art technology and services.

Come join us in the Warrior Room and see if AE might be the strategic partner you’ve been looking for.

Jon Powell
Senior Director of Research and Education at NextAfter

When it comes to writing subject lines, there seems to be limitless options out there on what’s going to work and EVERYONE seems to have an opinion. In fact, many articles even promise you nonprofit-specific subject lines that you can just copy and paste!

But will they really work for you? And if they do, WHY?

How can you tell the difference between a good and bad one?

And finally, if you run out of options, how can you know how to write an effective subject line yourself, even if you are not a crafty wordsmith or expert on a particular topic?

In this 30-minute workshop, we’ll examine a strategic approach for writing effective nonprofit subject lines based on 50+ statistically significant nonprofit email experiments that will significantly increase your chance of getting someone to read your email, even if you are not a wordsmith and have tried other methods.

Amy Harrison
Copywriter, Consultant & Speaker at Write With Influence

Do you feel there are vast numbers of people who would love to support you but just aren’t donating? You’re probably right.

If you’ve sent out emails, or direct mail campaigns that aren’t converting it can feel like a lot of people are saying ‘no’. But that’s not the case and it is possible to turn ‘no’ into ‘yes.

There are four key barriers that stop people making a donation, but you can overcome this with copywriting: the language of persuasion.

This talk isn’t about trick words or manipulative tactics, it’s a simple and practical plan to break down these barriers and engage potential donors. You’ll discover how to identify what might be stopping people from giving to your organisation, and then see how to write copy that gets past no, soothes objections, and gets donations.

The Spazmatics
Geeks and Nerds and the 80s

Remember the good ol’ days when music was happy and fun? When songs were catchy and everyone knew the words? Well, for a few hours at the Aztec Theatre in San Antonio, you’ll be able to take a trip down memory lane and dust off your dancing shoes…the Spazmatics will be in the house!

Come on out and have some fun with your fellow fundraisers at the Official NIO Summit Party. With a Spazmatics set list that includes classics like “Girls Just Wanna Have Fun”, “We Got the Beat” and “You Spin Me Right Round”, the 80’s will be front and center. Kick back a cool beverage and get ready to have a blast. We’re pretty sure this will be a night you’ll never forget. Don’t miss it!

Day 2 agenda and details are coming soon.

sponsored by
The Chronicle of Philanthropy

Karl Gilis
Managing Partner at AGConsult

For many years, Karl Gilis has been using his quirky presentation style to teach marketers all over the world how to get better at their jobs. In a comedic, yet super-informative session, Karl will show you:

• Why you suck at online marketing (yep, this session is going to be fun)
• Why words are so much more important than design
• 7 universal but often forgotten principles to boost your online success

Marie Vaino
Web Conversion Manager at Pipedrive

Not everyone has enough traffic to run split tests (within a reasonable amount of time). But testing does not equal optimization, it’s only part of it. Marie will show you how you can optimize your site for higher conversions – no matter how much traffic you’ve got! Her session is practical and full of real life examples.

sponsored by
The Chronicle of Philanthropy

Brady Josephson
Vice President of Innovation & Optimization at NextAfter

Recurring donors are consistently worth 4 times more than one-time donors over their lifetime, give more in a year than one-time donors, and are 2 times more likely to be retained as a donor. So what are organizations doing to attract, appeal to, and acquire recurring donors?

That’s what the State of Recurring Giving Study sought to answer by giving multiple gifts to 117 organizations and tracking the donation process, subsequent communications, and upgrade/retention strategies. In this session we’ll share the results and key insights from that study so you can see how your recurring giving program compares (or how to get started with one) and where you can improve based on real research in the market today.

Jeff Giddens
President at NextAfter

Jeff is serving as the moderator for two case studies about recurring giving programs. Your fundraising peers are doing some incredible things and this is a great opportunity to learn how you could apply some innovative tactics to your own campaigns.

Amy Zhang
Senior Manager, Demand Generation at charity: water

Curious if Facebook Ads can work as an ROI-positive acquisition tool for nonprofits? We’ll talk about some ways you can optimize your Facebook Ads program to create sustainable, scalable growth for recurring monthly donors. Topics include audience targeting, ad testing, and landing page testing, among other tips and tricks.

sponsored by
The Chronicle of Philanthropy

Steve MacLaughlin
Vice President of Data & Analytics at Blackbaud

There is a lot of buzz about Big Data, Analytics, and Artificial Intelligence. But how to do nonprofits separate the hope from the hype? This session will focus on understanding how we got here and where it’s all going.. This session will not be about chasing unicorns or other mythical creatures unlikely to drive improved performance. We’ll cover the basics and the buzz words before having a meaningful discussion on what it takes to be successful in the Age of Data.

Michelle Hurtado
Head of Ad Grants at Google

Google Ad Grants empowers eligible nonprofits with $10,000 per month in free advertising on Google Search results pages. Google’s ads reach large audiences in a relevant, actionable and measurable way and can help nonprofits educate, attract donors, and help people around the world.

Learn how to succeed online using the power of Ad Grants for effective and scalable marketing and fundraising.

sponsored by
The Chronicle of Philanthropy

Virtuous
Special Session in the Warrior Room

Over the past 15 years the world has shifted from 1-to-many to 1-to-1 communication. Most brand experiences are completely personalized to you (think about Amazon, ESPN, Netflix, online clothing ads or even your local pizza place!). Unfortunately, the nonprofit world never fully made the shift to personalized marketing. The problem is that giving is intrinsically personal – and nonprofits have the most to gain from personalized, 1-to-1 marketing using social media insight, marketing automation, data analytics, etc. In this session, learn how to use marketing automation to close the growing chasm between the expectations of modern donors and the impersonal marketing capabilities of nonprofits. We’ll also learn several practical tactics including:

• Building a series to set a second gift and prevent churn
• Using story telling in automation to increase engagement and gift size

Kevin Peters
Senior Vice President of Data & Strategy at NextAfter

Lee MJ Elias
Founder at Game Seven Group

Learn how you can use existing resources to build a culture of fans who are intensely loyal to your organization and are willing to talk about it. It’s about exponentially expanding reach and ultimately creating new revenue streams by authentically interacting with your fan-base.

Join Lee Elias as he takes you through his journey starting as a stay-at-home father to the owner of multiple successful business ventures in a very short time by utilizing these tactics.

Are your donation and landing pages performing at optimal levels? Do you know the different types of pages and how they should be designed differently for different purposes? This workshop will arm you with research-based principles that you can immediately apply to your fundraising pages to produce dramatically improved results.

Upon completion of the workshop, you’ll also have a chance to get NextAfter Level 1 Certification by completing – and passing – a written examination.

Jon Powell
Senior Director of Research and Education at NextAfter

You’ll learn: What landing pages are, why they produce double and triple-digit gains, and how to recognize the difference between a good and bad one.

You’ll learn: How to determine what your audience intends and what they are interested in using information you already have available to you.

You’ll learn: How to use what you know about intention/interest and harness it into movement towards the desired action for just about any nonprofit landing page scenario, even those not specifically covered in this course.

You’ll learn: How to apply principles to the email acquisition landing page. Includes a detailed template, and is based on data from 180+ landing page experiments.

You’ll learn: The difference between the three different donation pages and how they are differentiated in the minds of your donors.

You’ll learn: What a gift array is, how nonprofits are using them, and the most effective way to apply them for maximum generosity (based on a meta-analysis of the NextAfter experiment library).

You’ll learn: How to apply principles to the campaign donation page. Includes a detailed template, and is based on data from 100+ campaign donation page experiments.

You’ll learn: How to apply principles to the general donation page. Includes a detailed template, and is based on data from 100+ general donation page experiments.

You’ll learn: How to apply principles to the instant donation landing page. Includes a detailed template, and is based on data from 50+ instant donation page experiments.

Q&A session with the experts that are putting these principles to use every day in real nonprofit fundraising campaigns.

Although not required, attendees may obtain NextAfter Level 1 Certification upon successful completion of the written examination following the workshop.