In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world— www.RiverPoolsandSpas.com .

With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog— The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.” Today, when Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and four children.

Since 2002, Matt has taught hundreds of companies, conferences and workshops. He is one of the highest rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), and Wired to be Wowed (Fall 2015).

With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R’ Us and The Direct Marketing Association.

Matt has a passion for education and helping to develop online marketing professionals. He does this through his teaching as adjunct faculty at Rutgers University. He also produces an online training video curriculum for Market Motive and Lynda.com.

Michael Aagaard, Unbounce’s Senior Conversion Optimizer, is widely known as one of the most passionate and enthusiastic people in the conversion rate optimization Industry. When he is not analyzing and optimizing conversion experiences at Unbounce, you’ll find him onstage somewhere on the planet preaching the conversion rate optimization gospel. He was named 5th most influential CRO expert in 2015 by Hanapin and strives to make the internet a better place by inspiring companies to infuse research and testing into their marketing culture.