The Agenda

Based on his landmark book, that has sold over 150,000 copies around the world and was named a “Top 5 Marketing Book of All Time,” They Ask You Answer addresses two fundamental and
prolific problems organizations are dealing with today:

1. How do we evolve our business model to fit the demands of a dramatically more informed, less patient, and more digital donor?
2. How can we establish our brand and organizarion as the voice of trust in our space, while attracting enough donors and standing out above the noise?

With these important questions in mind, attendees in this program will learn:

• How organizations must evolve their fundraising and marketing departments (and their priorities) to meet the expectations of informed digital donors
• The very specific types of content today’s donors demand to see (and learn about) on a your website – and how to effectively address these subjects to gain their trust
• The role video and visual will play on the decision-making process moving forward and how organizations can effectively embrace this critical medium
• The power great content can have when used intentionally in the donation process, and how fundraising teams can revolutionize their marketing process when it’s applied correctly
• How donors are demanding more of a “seller-free” experience on the front end of the donation process
• The up-and-coming trend of “self-service” – and how organizations can effectively integrate it with their website experiences