The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising. Rather than have an open call for speakers, we hand-select the leading experts in marketing and fundraising innovation from around the world, and bring them all under one roof to teach us how to achieve real and tangible online fundraising growth.
Over the course of two days, you’ll learn proven and research-driven strategies from these leading experts, participate in hands-on training sessions, and discover all the tools you need to grow your online fundraising and revenue.
Through extensive networking opportunities, you’ll gather new ideas and learnings from a community of nonprofit marketers and fundraisers like yourself who are seeking the most innovative solutions and strategies to grow their revenue.
Every year we go to the top marketing conferences around the world to find the best digital marketing thought leaders to invite to NIO. This year, we’ve secured some of the most talented forward-thinkers to inspire you with breakthrough ideas to help give your nonprofit organization an edge.
The key to consistent growth of your fundraising program is creating a culture of innovation and optimization. At the NIO Summit, you will learn secrets from other nonprofit executives that have cracked the code of cultural transformation so that you can motivate your staff to continually push for better and better results.
Nobody likes to pay to attend a conference only to be forced to sit through sales pitch after sales pitch from the main stage. Yet, as an innovative executive you need to constantly stay on top of what is new in the world of technology. To solve this, we have created a special “Innovation Showcase” that is located in a private lounge within the main venue. You can pick and choose which technologies to review in a no-hassle, comfortable, intimate setting.
The NIO Summit is the place where you’ll find proven fundraising strategies, the latest marketing innovations, and the essential tools to help your nonprofit achieve major online fundraising growth. Take in over 16 powerful and practical, action-oriented sessions on email marketing, copywriting, landing page creation, content marketing, analytics, social media marketing, online advertising, marketing automation, and of course, testing and optimization.
Gain insights from over 2,000 online fundraising experiments to get quick wins for your online fundraising program that will impress your boss and raise more money for your organization.
If you have ever wanted to move into the exciting world of conversion rate optimization, this is your chance! The entire NextAfter team will be available to you to help you with everything from developing a strong, testable hypothesis, to getting up and running on a testing platform – we’ll even help you set up and run your first test from the floor of the conference.
Every attendee of the NIO Summit will get access to the newly designed Winston Experiment Research Library. Winston easily integrates with all major testing platforms and will enable you to monitor, document, and share the results of all of your experiments from one centralized, beautifully designed interface.
Imagine the opportunity to attend a nonprofit conference where meeting new people doesn’t feel like work. That’s because the NIO Summit has been engineered to provide you with natural opportunities to connect and network with other nonprofit attendees, speakers, and subject matter experts so that you have people you can turn to for inspiration, new ideas, or even your next career move.
We literally travel to marketing conferences around the world to find the absolute best expert speakers we can find. You will be inspired, challenged, entertained, and of course equipped with killer ideas that you are guaranteed not to find at any other nonprofit conference this year.
Instead of crappy tote bags jammed with marketing propaganda, we’ve created a sweet Swag Shop where you can trade in the tokens for the coolest nonprofit conference swag you’ve ever seen. Earn tokens by participating at the Summit, and you’ll be able to cash in on beverage tumblers, boot-leg T-shirts, notebooks, sun-glasses, and more.
We are so confident that you will LOVE the NIO Summit, that we will 100% refund your money if you don’t walk away with new ideas to grow your fundraising and marketing.
Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999.
His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe.
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.
Following a decade running marketing for NYC Internet startups, Boulden received a “green MBA” on full scholarship from George Washington University. Upon graduating with honors, she co-founded IdealBite in 2005, a daily email dedicated to “light-green living.” The digital media venture grew rapidly by leveraging private equity capital, good business & branding sense, email list building techniques and a deep passion for building a movement. Within 3 years, Ideal Bite was acquired by The Walt Disney Company. After serving as a Vice President at Disney for several years, Boulden shifted gears to have 2 legged and 4 legged babies on her farm. She believes her greatest contribution is to work with promising leaders who can be a counterforce to our outmoded capitalistic structure via ‘conscious capitalism.’ Her commitment to pitch-perfect messaging and email marketing is now at the cornerstone of HigherU.
Chris “Mercer” Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner.
Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.
Lauren Teague is a digital native and marketing strategist. For 15 years, her career has weaved through media, startups, non-profits, event management, and professional sports — including seven seasons as the original voice of @PGATOUR social media.
Lauren is powered by collaboration. She contributes to Convince & Convert, Brain+Trust Partners, and Sports PR Summit, when not on stage or leading workshops. She serves as President of her kids’ co-op preschool and co-hosts the Mom Buns Podcast. Connect with Lauren on social media at @LaurenTTeague.
Peep’s unusual name (to most people) is actually pronounced ‘Pep Laya’. He is from Estonia, but lives in Austin, TX (still spends his summers in Europe to escape the Texas heat).
Peep is an entrepreneur and a conversion optimization champion. He is passionate about driving change and growth through digital optimization.
He spends most of his time today on making top 1% marketing know-how available for everyone through CXL Institute.
Courtney Gaines serves as Vice President of NextAfter. Courtney’s extensive non-profit background fuels her desire today to help non-profits recognize the value they add to people’s lives.
Courtney loves to help nonprofits innovate and optimize their fundraising and marketing—which led her to NextAfter. Before she joined the team, she led the digital marketing and fundraising for a $110MM radio, publishing, and education nonprofit. She has developed and directed multiple innovative, multi-channel fundraising and content marketing campaigns and led an enterprise content strategy.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and Catalyst
Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.
Anthony Jones is the Director of Digital Media & Marketing for Ducks Unlimited, the world’s leader in wetland and waterfowl conservation. For the last 19 years, he’s led a team responsible for the organization’s website, social media, email marketing, online fundraising and mobile applications.
Anthony is also a highly recognized face on LinkedIn. Since 2016, he’s worked to build his brand through a unique content marketing strategy. He now shares many of these tips for free on his LinkedIn profile. He also provides consulting and coaching services, helping people transform their profile pages into powerful brands for themselves and their organizations.
Anthony graduated from the University of Mississippi in 2001 with a Bachelor of Business Administration degree. He is an avid outdoorsman, hunter and conservationist and enjoys passing down those values and traditions to his two young sons.
Ben’s entrepreneurial journey began when he co-founded one of the first Millennial-focused research and strategy firms in 2009. In 2015, Ben launched The Smithee Group, a Digital Growth Agency with a mission to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity.
Ben has spoken to audiences around the world in over 20 countries, across 6 continents. He’s regarded as a go-to expert in digital marketing, the future of retail, and the Millennial and Gen Z consumer segments. He’s the recipient of the American Marketing Association’s Marketer of the Year Award and has hosted top-rated weekly TV segments on WFAA’s Good Morning Texas, and The Broadcast.
He is most passionate about the work he does on the Board of Trustees for Big Brothers Big Sisters of NYC where he currently resides with his equally-ambitious wife, Nicole. He has been matched with his Little Brother, Evin, since 2015.
Ben currently serves as an Advising Partner to Aquilla Educational Resources, creating innovative approaches to CTE curriculum that prepares HS students for today’s dynamic business environment. He sits on the Board of Directors for the Women’s Jewelry Association, as well as Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, childcare, healthcare, and business opportunities. When not in the business and non-profit worlds, you can find Ben on the track racing cars, on the slopes snowboarding, or on the links playing golf.
As President of NextAfter, Jeff is responsible for leading client relationships by growing the capacity and effectiveness of their digital fundraising programs. Since joining NextAfter in 2014, he’s helped lead research efforts to produce large conversion increases for more than 40 nonprofit clients.
Before NextAfter, Jeff lead the digital marketing department for Mark Cuban’s television network, HDNet (later AXSTV). He also ran marketing and membership at North Texas Public Broadcasting, Dallas’ triple-affiliate public broadcasting station.
In his decade-long nonprofit career, Jeff has consulted with a number of organizations such as Compassion International, Mercy Ships, Feed the Children, Hillsdale College, Dallas Theological Seminary, CaringBridge, and many others, helping grow digital fundraising programs and attract new supporters, donors, and dollars.
Jeff has spoken at a number of national nonprofit conferences including TEDx, the Direct Marketing Association Non Profit Federation, Association of Fundraising Professionals International, DonorDirect, Missio Nexus Conference, and the National Catholic Development Conference, among others.
Originally from Nashville, Tennessee, Jeff, his wife, and four kids live in the Lake Highlands area of Dallas, Texas. Jeff is a graduate of Abilene Christian University, where he majored in communication.
Tobes Kelly is VP and Head of Digital (Marketing, Revenue & Operations) at UNICEF. He is a humanitarian, global leader and change maker – with a track record of delivering record-breaking revenue results, setting bold strategic vision, providing leadership, partnership, and social impact to high growth start ups, B2B and B2C global enterprises, INGO’s and UN agencies.
Amanda’s founded multiple businesses in finance, media, and politics. In 1999, she launched her first digital agency serving progressive non-profits and mission-based businesses. In 2009, she founded DailyWorth, a startup focused on women’s financial prosperity. As CEO of DailyWorth, she raised $9M in venture capital and grew its audience and email list to 1.2M email subscribers. DailyWorth was acquired by HerMoney Media in 2017 Amanda then joined Revolution Messaging as CFO/CRO through its sale to Upland Software. Most recently, Steinberg led digital fundraising for Marianne Williamson for President. She’s a graduate of Columbia University with a degree in Urban Studies. Based in Philadelphia, she’s raising two teenage children while caring for two large, orange Maine Coon cats. Amanda’s expertise growing social movements through digital mastery is now leveraged by all at HigherU.
Karen has recently taken up the helm as performance marketing strategist at Razorfish, where she’s helping brands understand what their data is telling them. Before that, she spent nearly a decade at M+R, building their testing team from the ground up, managing email marketing, drafting creative briefs, implementing social media advertising, and building SMS programs. When she’s not geeking out at marketing conferences or working remotely from her living room, she sings in a symphonic choir in Washington, DC, and spends as much time as physically possible on her bike.
Nathan is the marketing director at NextAfter and is singularly focused on equipping nonprofit marketers and fundraisers with tested and proven strategies to increase their reach, revenue, and impact.
Prior to joining NextAfter, Nathan worked on the digital marketing and fundraising teams for a major Chicago-based nonprofit including coordinating and executing online fundraising and marketing initiatives for multi-million dollar giving campaigns.
Roger Craver is a disruptor and challenger of the status quo. A pioneer in direct response fundraising in the 60’s, telemarketing in the ’70s, online information services in the ’80s, multi-channel fundraising and communication in the ’90s, and donor-designed strategies today, he brings an experienced and critical eye to the greatest problem faced by today’s nonprofits: donor retention.
Roger, who today edits the daily Agitator (www.theagitator.net) , helped launch some of the household names in the nonprofit advocacy sector: Common Cause, Greenpeace, the National Organization for Women, World Wildlife Fund, Habitat for Humanity, and Amnesty International. He helped revitalize and grow older organizations–the ACLU, the NAACP, Sierra Club, Wilderness Society, League of Women Voters, Heifer Project International, and Planned Parenthood.
He has conducted capital and annual fundraising campaigns, advocacy and membership drives in the U.S., Canada and throughout Europe.
Back in the 1960s, conservatives – whether political candidates, policy groups, or activist organizations – had no way to get their message past the filter of the liberal mainstream media and into the hands of the American people.
At that time young conservative activist Richard Viguerie discovered that political candidates had to register their campaign donors with state offices ⎯ information that was in the public domain. Collecting those names and addresses by hand, state-by-state, was the beginning of what is now the largest list of active charitable and conservative donors in the world: Viguerie Political Lists.
Starting in 1965, Richard Viguerie grew his list from 12,500 conservative donors to 125,000 – a 1,000% increase – in just one year. Before long, Viguerie’s direct mail agency and lists enabled conservatives to bypass the mainstream media and connect with tens of millions of Americans on a “personal level” regarding issues they cared passionately about.
Viguerie’s “secret weapon” soon had a major role in reshaping America’s political landscape.
As Viguerie’s lists continued to grow, they helped trigger major political upset wins for conservatives⎯most famously the 1980 Reagan Revolution, along with the 1994 conservative sweep of Congress, and the 2010 “shellacking” of the Obama administration and Reid/Pelosi Congress.
Through his direct marketing agency, American Target Advertising, Inc., Viguerie was not only the first in political direct mail fundraising, but is still the proven leader at building large organizations rapidly.
Salvatore joined Fundraise Up after first being a customer who fell in love with the product, then as an investor, and then joining team.
Salvatore served as Digital Director in a nonprofit with $50M annual budget and managed their online giving. His prior experience includes co-founding a startup that reached $1M in ARR without venture funding.
Sal’s superpower is bridging the gap between the tech and human worlds. Developers love and respect Sal for his technical expertise as do the customers who appreciate his ability to explain complex tech in human language having been a digital director himself.
Sal spends his day educating potential nonprofits about the product, onboarding customers, and developing and executing technical integration plans. He travels with Peter to conferences, meeting customers and promoting the product. Sal speaks fluent Italian and Spanish.
Noah Barnett is the CMO at Virtuous and the host of the Responsive Fundraising Podcast. Virtuous is a technology company committed to helping nonprofits grow generosity. Much more than a nonprofit CRM, Virtuous is a suite of responsive fundraising platforms designed to help nonprofit teams build better supporter relationships and increase impact with confidence.
Previously, Noah spent ten years in fundraising and marketing leadership roles at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.
Jason VanLue is the Director of Product at Virtuous, where he leads design & development efforts to help non-profits reimagine the future of generosity. Prior to Virtuous, Jason led two design agencies building custom software products for clients like Google, Cisco, and Arnold Palmer Hospital, and also built and exited three EdTech SaaS products. Jason is passionate about solving problems through design, and empowering people to expand their impact through technology. He’s a born and raised “Florida Man,” and was once a pretty decent swimmer (especially during Shark Week).
Jenny Flack, Funraise’s VP of Sales, began her work in the nonprofitsphere over fifteen years ago. After helping raise millions for international education and development, she earned her MBA from Pepperdine University.
At Funraise, Jenny uses her unique combination of business savvy and nonprofit experience to advise organizational leaders seeking growth and operational efficiency. She is obsessed with implementing sustainable strategies for long-term value, a vision that puts high-quality service at the center of each client engagement.
Jenny is gratified to have witnessed thousands of nonprofits leverage Funraise’s innovative technology and 1:1 dedicated support over the last 5 years. The life-changing impact of clients like The Innocence Project, The American Heart Association, Food for Soul, and many, many others is cause for constant celebration among her team.
Daison Wingard is the director of digital revenue and marketing at UNICEF, where he leads the digital fundraising and engagement operations. He describes himself as a nerdy data guy who is always on the lookout for new ideas to test. Since joining UNICEF, he has worked on MarTech adoption projects, such as Salesforce Marketing Cloud onboarding and Fundraise Up platform adoption, that transformed digital engagement and fundraising user journey. Prior to joining the nonprofit sector, he worked as a marketing research consultant at Kantar Media to provide digital marketing strategy and consumer insights for clients like L’Oréal, Mars, Heinz, Coca-Cola, and IBM.
Allison Bickel is the Head of GiveSignup for GiveSignup | RunSignup, a free and purpose-built platform for fundraising events that helps more than 10,000 nonprofits engage supporters and raise money.
Allison previously worked in international development with Oxfam America, UN Women, USAID, and the World Bank. She joined GiveSignup | RunSignup in 2017 to expand the company’s focus from endurance sports to nonprofit fundraising events. She is passionate about FinTech and leveraging technology to help nonprofits at scale.
Allison lives in Philadelphia. She graduated with a BA in International Studies from Washington University in St Louis where she was a member of the cross-country and track teams. She earned a MA in International Development from Johns Hopkins SAIS, as well as an MBA from the Wharton School.
Larry Cardarelli is Director of Agency Partnerships at Fundraise Up. A former professional chef and food & wine writer; a partnership with Larry and Fundraise Up is likely going to include increased donor acquisition paired with something absolutely delicious. Previously Larry was a business writer for CNN.
Michael Baker has two decades of experience in the non-profit fundraising space. He has consulted with organizations of all sizes on comprehensive fundraising strategy.
Understanding that right technologies are vital to the success of a fundraising effort is what led Baker to join the team of technologists at iDonate.
Dani Lockard, a fundraising strategist and Funraise evangelist, takes nonprofit growth very seriously. Since 2018, Dani has been leading organizations to success in the digital fundraising space through partnerships with Funraise, giving her the opportunity to work with nonprofits like Stop Soldier Suicide, The Innocence Project, and the Dressember Foundation
Jenna Lichtig brings over 10 years of technology sales and nonprofit experience to the social sector industry. As an individual who thrives in relationship building and helping organizations solve for their challenges, Jenna has worked with some of Classy’s largest clients over the last 8 years and continues to bring insights and value to new clients. She has a passion for supporting organizations that help children thrive and is a longtime supporter of International Aid Foundations.
Carolyn Novello brings several years of digital marketing experience to American Philanthropic. Previously, Carolyn served as a Senior Account Manager at Stripes Agency. In her tenure there, she oversaw over $4MM in annual media spend for a diverse roster of clients, including several of the nation’s leading nonprofits. She has managed direct response campaigns on Facebook, Google, LinkedIn, and several other social platforms. Carolyn has a bachelor’s degree in English and politics from the University of Dallas. She is a proud Army wife and works remotely out of Dallas, Texas.
Hilary Doe is a nonprofit + technology leader, committed to powerful citizen engagement and leadership development. She is the Chief Strategy Officer at NationBuilder.
As a member of the NationBuilder executive team, Hilary is responsible for the company’s growth strategy as a leadership company. She is expert in the strategies that make leaders and movements effective in this era, online and off, and seeks to highlight the barriers that prevent individuals from leading, so that we can all knock them down.
Prior to joining NationBuilder, Hilary was a senior leader at the Roosevelt Institute–a leading economic think tank based in New York City–and acted as the National Director of the Roosevelt Institute | Campus Network–the nation’s largest student policy and leadership development organization. In her roles at Roosevelt, Hilary received national recognition from the White House, the Francis Perkins Center, the National Consumers League, the National Academy of Social Insurance, and was featured by numerous media outlets, including The Washington Post, the Nation, Fox Business, and NPR.
Hilary has also held positions and fellowships at Anderson Economic Group, the Brookings Institution, and the Detroit Economic Growth Corporation. As a native Michigander, Hilary proudly earned her B.A. and M.A. from the University of Michigan, and later studied as a doctoral student in the Department of Politics at Princeton University.
Beatriz’s background is a bit on the unconventional side. After graduating from the University of North Carolina at Charlotte with a criminal justice degree, she decided to not use her degree at all and commission into the Air Force. There she spent seven years as an Intelligence Officer, where she supported missions as an analyst throughout the Middle East region.
After deploying three times to the region, she became passionate about wanting to help the growing refugee crisis. So she decided to take the risk and explore other career options outside of the military. All she knew was that she wanted to help others and use her love for analyzing data to do so.
She stumbled upon NextAfter as she was running her online baking fundraiser, B’s Baking for a Better Future, where she was raising money for children affected by war and conflict. She looked up “ways to optimize online fundraising,” and BAM! She came across this company. Now here she is as a research associate, using her sweet analysis skills to create and publish research projects on how to optimize online fundraising. It all came full circle.
When she isn’t baking and consuming dangerous amounts of coffee, she’s probably hanging out with her two terriers, Bailey and Spartacus, and telling them how cute they are every five minutes.
Eddie is NextAfter’s resident genius when it comes to nonprofit media buying. Give him a campaign to run, and he’ll drive quality traffic to it quickly and efficiently.
Before joining the NextAfter team, Eddie most recently served as the Digital Marketing Strategist at a global nonprofit outreach initiative that managed over 600 Google Ad Grants and $40 million in ad spend last year.
Eddie is always laughing. Whether it’s the coffee or the joy of the work, we’re not sure! Eddie has had a passion for advertising since the time of dial-up internet. He’s always learning and looking for new techniques to improve his approach.
Eddie is not only a man of technology; he’s also a devoted husband and father of two energetic kids, Evan and Evangeline. Eddie and his wife, Morgan, are firm believers that people learn best through experience, which is why they’re always going on adventures with Evan and Evangeline. Eddie is a family man to the core and an advocate of forging strong community.
Kevin serves as the chief digital strategist for many different nonprofit organizations served by NextAfter. He helps them to raise more money and acquire more donors through testing and optimization.
Using his background in data science and digital marketing, Kevin works with NextAfter clients to create long-term fundraising strategies based upon historical data trends and through the continuous optimization that comes from rigorous testing.
As Chief Technology Officer, he is also spearheading the efforts to improve NextAfter’s data and technology capabilities by:
With the ultimate goal of helping nonprofits be more efficient and more successful using the best software and techniques developed in the for-profit industry.
Prior to joining NextAfter, Kevin served in a variety of capacities ranging from digital strategy, web development, and data analytics. This included the management of a team of web developers and data analysts as well as overseeing the strategic fundraising programs of nonprofit organizations such as Washington National Cathedral, the Chronic Disease Fund, and Buckner International.
He has his undergraduate degree in Computer Science and has a master’s degree in Education, both from Texas A&M University. Kevin, his wife, and two children reside in Frisco, TX.
Brady is Vice President of Innovation & Optimization at NextAfter where he uses data-driven strategy to help organizations raise more money online to fund their life-changing work.
A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving and an adjunct professor at North Park University’s School of Business and Nonprofit Management.
Before coming to NextAfter, Brady worked for the company he started, The Josephson Group, which founded Shift, a digital agency, and Nonprofit Supply Co., a Google Ad Grant advertising service.
See what kinds of marketing and fundraising insights are in-store for you at the NIO Summit by getting 5 tips from some of the best NIO Summit sessions of all-time.
In this free eBook, you’ll get tips on copywriting, building trust with donors, the importance of humanizing your fundraising, and more.
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