Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.
This 6-session course will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.
During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.
Workshop sessions include:
What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 1,300 experiments.
By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.
NextAfter is an online fundraising research lab and consultancy. We’ve conducted over 1,300 online fundraising experiments spanning more than 200 Million donor interactions. These workshops are the culmination of our learnings – helping more nonprofits to apply tested and proven strategies to grow their fundraising and increase generosity.
We’ll provide a light breakfast – bagels, cream cheese, and coffee. Lunch, refreshments, and light snacks throughout the day will all be taken care of. If you have any food allergies or restrictions, let us know after you register and we’ll do our best to accommodate.
No need to put on your best business attire. Just come in whatever is comfortable for you. You won’t be out of place in jeans and tennis shoes. You might bring a light jacket or a sweater in case it’s cold in the conference room.
The workshop will be from 9 am to 5 pm local time. The day will be broken up into sessions, many of which are hands-on and will get you interacting and discussing with other attendees. You’ll have plenty of opportunities to ask questions, get answers, and walk away with practical applications. The day will end with a 50 question certification exam. But don’t worry, we’ll do everything we can to ensure you’re fully equipped to pass.
Be sure to bring a pen to take notes in your workshop notes binder. Bring a laptop with for taking the certification exam. And most importantly, bring your emails (either examples to pull up or screenshots) so that you have something tangible in front of you that we can optimize together.
Feel free to email Nathan Hill (email@example.com) with any additional questions.