September 27-28 in San Antonio, TX

The Nonprofit Innovation & Optimization Summit2017 Session Videos and Slide Decks

Watch Every Session from NIO Summit 2017 for Free

The 2017 Nonprofit Innovation & Optimization Summit was packed with even more research, experiments, learnings, and takeaways than ever before. In fact, many attendees told us they learned so much that they weren’t exactly sure where to start.

To help, we’ve organized all the sessions in a way that will help you find practical and useful ideas based on where your marketing and fundraising program is at today.

  • The essential sessions are first, and are a must watch for any fundraiser. They’ll show you the most foundational principles and practices of online fundraising.
  • Once you’ve reviewed the essentials, jump down to the intermediate sessions to learn how to start optimizing your fundraising program, and get bigger results than you thought were possible.
  • And if you’re an expert fundraiser looking for new ideas to take your fundraising to the next level, you’ll find sessions that go deep into psychology and data in the advanced sessions.

Get the Free Notes

Our professional note taker has outlined all of the key points and learnings from every NIO Summit 2017 session.

Get the Notes for Free

Take a look at the categories below to see which sessions you should start with.

Essentials

These sessions are for everyone and will cover:

  • How to craft an effective value propositon for your organization.
  • Why innovation is essential for every organization.
  • How to create high converting landing pages for all of your content offers and email acquisition efforts.
  • How to optimize your email marketing and fundraising campaigns to improve performance.

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Intermediate

Start with these sessions if:

  • Your messaging seems to be working, but could be optimized.
  • You know what needs to be fixed, but aren’t sure how to optimize it.
  • You have the fundraising essentials down, and you’re ready to explore new channels.
  • You’re measuring your performance, but need to know what metrics really matter.

Watch Each Session

Advanced

Start with these sessions if:

  • You have a fully defined strategy, and need to become more agile.
  • You know exactly what’s working and what’s not, but need new ideas to test and optimize.
  • You’re already testing your messaging, but need a deeper understanding of your donors.
  • Your fundraising has plateaued, and you need to take it to the next level.

Watch Each Session

Essentials

The sessions below outline the fundamentals of nonprofit marketing and fundraising, focusing on the importance of innovation, optimization, and your value propositon. You’ll also learn how to start integrating these marketing and fundraising essentials into your emails and landing pages.

The Wild, Wild Web

NIO Summit 2017 Opening Film

Tim Kachuriak

Introduction to NIO Summit 2017

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Brian Carroll

How Empathy Can Inspire Your Donors to Take Action

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Jon Powell

Working Session on Landing Pages

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Austin McCraw

Designing a Value Proposition to Attract New Donors

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Tim Kachuriak

What We Learned From a Value Proposition Analysis of 127 Organizations

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Jon Powell

Working Session on Value Proposition

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Jessica Best

8 Excellent Email Marketing Ideas to Steal

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Devin Thorpe

The 2017 Nonprofit Innovation & Optimization Awards

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Intermediate

The intermediate sessions will help you build upon an already established online fundraising program through optimization. You’ll learn how to take your value propositon and communicate it effectively through copy. We’ll also show you how to add two new channels to your fundraising in order to grow your email and donor files.

Peep Laja

How to Make Sure You’re Testing the Right Stuff

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Amy Harrison

The Donor Disconnect – How Inside-Out Copy Makes Your Nonprofit Invisible

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Kristina Cutura

5 Ways Google AdWords Can Help Supercharge Your Fundraising

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Jon Powell

How to Choose a Facebook Offer that Gets Names and Inspires Instant Donations

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Advanced

These advanced sessions will help experienced fundraisers start to understand their donors on a deeper level, utilizing Google Analytics, human data, and psychology. You’ll also learn how to automate key aspects of your fundraising to allow you to do more with less.

Kevin Peters

The Library of Fundraising Research and Experiments

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Annie Cushing

How to Mine for Gold in Google Analytics

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Dr. Chuck Coker

How to Use Human Data to Supercharge Your Fundraising

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Mathew Sweezey

The Power and Hidden Secrets of Automation

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Ton Wesseling

What to Do When You Are Small, Big, or Really Big

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Get the Free Notes on Every Session from NIO Summit 2017

During NIO Summit 2017, we had a professional note taker outline all of the key points and takeaways from every session. Use these notes as a refresher on key learnings, share them with your team members and colleagues who weren’t able to make the summit, and use them as a guide while you watch the videos of each session.

Where should we send the notes?