Michelle Enfield is Senior Director, Product Marketing at Marigold, where she works on positioning, competitive intelligence, and product launches for the company’s email marketing products, including Emma. Before product marketing, she worked in theatre, which makes more sense than you’d think. These days, most of her work comes down to one question: Why should anyone care about this, and how do we say it clearly? A Denver native and longtime New Yorker, she now lives in Indiana with her dog, cat, and husband.